Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Competitive keywords are tempting, but often unrealistic. Find targets that are more likely to pay off with SpyFu. The post Profitable SEO Keywords Are Within Your Reach by @sejournal appeared first on Search Engine Journal.
Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan Spencer has provided a comprehensive guide to ensure a smooth transition.
A must read for ANYONE who is relaunching their site....
Over the next few weeks Google will be rolling out ad targeting by e-mail address. The post Google AdWords to Introduce Ad Targeting by E-mail Address by @mattsouthern appeared first on Search Engine Journal.
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand. The post 7 Ways to Humanize Your Brand by @ChappyMargot appeared first on Search Engine Journal.
Check out this post on medium.com titled, “How quitting my corporate job for my startup dream f*cked my life up.” According to BuzzSumo data, this post was shared 14.4K times since it was published in September of 2014.
Don’t shy away from yourself. You’re going to gain a lot more loyal customers if you infuse your brand with human elements.
You Need SEO: Here Are 10 Reasons Why. Here are the top 10 reasons why you need to execute an SEO strategy, your business will see results that
For these reasons, and many more, adding optimization to your business strategy is a crucial component of any business’s digital marketing agenda. With a properly executed SEO strategy, your business will see results that are cost-effective and long-lasting.
Don’t let your marketing efforts go to waste. Find out how a customized SEO strategy can help your business to succeed.
As the five strategies listed in this article will illustrate, the killer SEO tactics of today could actually result in penalties in the future.
That’s no guarantee that everything you do today will be valuable tomorrow (or forever for that matter!), but you definitely decrease the likelihood that your efforts today will result in a penalty tomorrow. Stop looking for new and killer SEO strategies. Instead, look for opportunities to build relevance and value with your visitors. Do that, and you’ll always be killing it!
This article speaks to the advantages of a “minimalistic” SEO strategy that focuses primarily on the basic elements of a campaign.
The minimalistic approach isn’t about ignoring these factors or pretending they don’t exist. You’ll have to pay attention to them in the event of outliers or compromising situations—for example, if a bad link results in a manual action that starts dragging your site down, you’ll need to hunt it down and remove or disavow it, or if you migrate your domain, you’ll need to take the precautions necessary to avoid destroying your organic search rankings. Instead, it’s about prioritizing the most important elements of SEO:
If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.
A shareable social media image is made up of five components:
Emotion: When your readers feel it, they’ll share it.Relevance: Your image should not only fit your niche, but fit your audience, too.Colors: Using the right colors, to get maximum shares.Typography: Choosing a font that not only looks good, but also says what you’re trying to say.Hashtags and Text: Using the right words, phrases, and hashtags that will make your audience interact.
Here are the most important things that you need to know about ranking, as released in the 2015 SEO Ranking Factors. The post 8 Actionable Takeaways from the 2015 SEO Ranking Factors by @neilpatel appeared first on Search Engine Journal.
Social media is a great way for businesses to reach out to their audience. However, you need to get off on the right foot or it could hurt your reputation. The post Social Content: Where are Some Entrepreneurs Going Wrong?
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I’m a huge fan of looking at your competition… not because you want to do the same thing they’re dong (sometimes you do) but because you can see what you don’t want to do. That’s the beauty of competition, doing things at your pace that will enhance your brand, your voice and most of all your message. It’s the best way to differentiate yourself from the competition.
I love the tools you mentioned, funny we use your top 3 but I was not familiar with Wasp Barcode. Thanks I have to go and check them out!
Should local search marketers be worried about Google's new local display format in SERPs? Columnist Andrew Shotland takes a look at the impact from multiple angles.
So, What Do We Do Now?
This does not appear to have been an algorithm change. The same things that influenced rankings before are influencing rankings now. The landscape just became more competitive because there is less local-pack real estate to compete for.
If you aren’t aggressively focusing on link and citation building and on-site SEO, then you are going to have a hard time competing in the post-Pigeon world.
Content marketing and SEO work so well together because they are really about the same two things: giving your people exactly what they want. You need the search engines to help prospects find your content. You also want your content to hook your visitors, so they keep coming back once they find you.
Get the keywords right.
Maybe you’ve heard keywords don’t matter anymore. Well, they do. They just don’t matter as much. Your content should still include keywords.
Storytelling Brands: Creating Compelling Content. What Story Are You Telling? If you aren’t sharing your story in some way, why not? What do you have ...
Okay, so a product description isn’t quite the same as a blog post, service page or whitepaper, but come on – where’s the “here’s how this product helps you” part? Where’s the “you need this because…” part? How on earth can you expect a potential customer to relate to that?
There are five keys to scoring that ever-coveted spot at the top of Google search results.
Fortunately, you’re not a Google engineer, and you don’t need to be in order to rank higher in search engines. Because the early days of SEO leaned on backend coding tactics and deceptive tricks to get sites ranking higher, there’s a modern-day misconception that SEO success can only be achieved through a combination of technical proficiency and extensive experience. This simply isn’t true.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.