Do your landing pages fit your brand strategy? From increasing subscriptions to increasing your social sharing, there's more to writing than content.
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Fresh Content is king -SEOs, copywriters & search engines.
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Level343
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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The following are 10 free SEO tools you can use to improve your SEO efforts and brief descriptions of exactly what each tool can do for you: Delete the scoop?
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Link building is full of time consuming, repetitive tasks. I’ve written once before about humanistic scaling, which works great as a strategic approach to link building, but ultimately, there will always be a degree of heavy lifting that requires someone to sit down and work through a bunch of repetitive tasks.
This includes tasks like advanced searches, prospecting, contact detail discovery, following up with content writers, sending emails, reminding yourself to follow up, and copying information from tool to tool or source to tool with no streamlined workflow.
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Now it's time to take action yourself. Make a list of each of your site's goals. Be comprehensive. List every action you hope a visitor might take. Once you know your goals, take the time to consider how a preferred landing page might enable you to increase the conversions for each and every goal. You may decide that a landing page isn't right for all of them, but you may also realize that some conversions might be significantly boosted with the help of a dedicated landing page.