Do your landing pages fit your brand strategy? From increasing subscriptions to increasing your social sharing, there's more to writing than content.
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Fresh Content is king -SEOs, copywriters & search engines.
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Level343
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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.
Asking the Right Questions
We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:
Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.
What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?
How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.
Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site. Delete the scoop?
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Use the data. Use the metrics. Use the relationships and everything that comes along with them. Knowing where your traffic is coming from and what referrals convert the best will greatly enhance the return on your campaigns, as well as the return on your investments! Delete the scoop?
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Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the (More reason to invest in good SEO!
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Learn how to find and analyze social media assisted conversion in Google Analytics... Delete the scoop?
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Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content!
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Now it's time to take action yourself. Make a list of each of your site's goals. Be comprehensive. List every action you hope a visitor might take. Once you know your goals, take the time to consider how a preferred landing page might enable you to increase the conversions for each and every goal. You may decide that a landing page isn't right for all of them, but you may also realize that some conversions might be significantly boosted with the help of a dedicated landing page.