Content Strategy |Brand Development |Organic SEO
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Insight into an International SEO Audit: Before the Work Begins

Insight into an International SEO Audit: Before the Work Begins | Content Strategy |Brand Development |Organic SEO | Scoop.it
As the owner of an American consulting and optimization agency, I learned that not all SEO firms work the same way. Now that we’ve planted ourselves firmly in the international market, I&#821...
Level343's insight:

Today, I’d like to take you through some of the SEO auditing process, but a little differently than has been done. There’s a lot of great information out there on how to perform an audit, what to look for, what to do, etc., I’d like to share the very beginning. –Because an SEO audit (especially an international audit) doesn’t start by crawling a website or reading the content. In actuality, it starts a lot earlier than that…

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Stemming for SEO: The Complete Guide

Stemming for SEO: The Complete Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.

 

This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form.

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