Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy. The post Psychology and #Marketing: What Influences Our Decisions by @olgasemrush appeared first on Search Engine Journal.
Science Of Persuasion
1. Reciprocity. We are obliged to give if we have been given something. 2. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss. 3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. 4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller. 5. Liking. We like people who are similar, who give us compliments and who co-operate with us. 6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.
In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations.
Google uses an AI called RankBrain to handle first-time queries The post Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before by @mattsouthern appeared first on Search Engine Journal.
Google is getting more aggressive in its fight against deceptive mobile-only redirects. The post Google Warns Deceptive Mobile Redirects Result in Manual Actions by @mattsouthern appeared first on Search Engine Journal.
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13) Alt tags matter.
Got images on your site? Then include alt tags for the images people might share. Alt tags are another HTML tag you can add words to. Any keywords (and related keywords, of course) in the alt tag will help you rank in the search engine results. It’s not much, but they’ll give you a lift.
The alt tag content will also get grabbed by some social media platforms like Pinterest and become the description for that image when someone shares it.
Learn how to overcome the challenges of marketing to millennials from Mindy Weinstein of Bruce Clay Inc. The post Getting in the Mind of a Millennial: An Interview with Mindy Weinstein by @wonderwall7 appeared first on Search Engine Journal.
In this post, Marieke van de Rakt will give five tips on SEO and how to get people to stay on your site and read your post. The post How to Make People Stay and Read Your Blog Posts appeared first on Search Engine Journal.
Seven 2016 trends that every marketer should be thinking about right now, As 2016 draws ever closer, Doug Baker, the head of strategy at AnalogFolk London, outlines the trends that will dominate the marketing landscape in the new year.
Google has announced a new change to its webmaster policy – from now on, if your website gets a manual penalty, it may not get a second chance to dominate the listings.
In a change that is designed to hurt black hat SEOs more than the Penguin and Panda updates, Google has stated that it will no longer tolerate those who repeatedly breach Google’s webmaster quality guidelines.
Why the Change Now?
In their blog post, Google says that the change in policy is to further improve the quality of the search results. Google has carried out many major changes over the last five years that have made great progress in improving search quality, but one problem still persists – some people are still gaming the search engine.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.