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New Ways To Track Keyword Rank

New Ways To Track Keyword Rank | Content Strategy |Brand Development |Organic SEO | Scoop.it
It's time to think about rank in a different way. Use rank indexes and try a new and improved way to track keyword rank in Google Analytics.
Level343's insight:

Is Rank Important?

To be honest, I don’t use rank that much in my work. This has to do with a combination of the clients I choose to work with and my philosophy that increasingproductive traffic is the true goal.

 

Yet, you’d have to be soft in the head not to understand that securing a higher rankdoes produce more traffic. Being on the first page matters. Getting in the top three results can produce significant traffic. Securing the first position is often a huge boon to a business. Duh!

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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How to Clean Up Your Bad Backlinks

How to Clean Up Your Bad Backlinks | Content Strategy |Brand Development |Organic SEO | Scoop.it
With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015.
Level343's insight:
How to Find Bad Backlinks

The main difference between good and bad backlinks is the quality of the website they are on. Sometimes bad backlinks are easy to find, sometimes you do have to check the website itself to see if and why the backlink can have a negative impact on your website.

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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. Then came along Google Penguin and Panda and…
Level343's insight:
Conclusion

Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other.

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Do You Need SEO in 2015?

Do You Need SEO in 2015? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do You Need SEO in 2015? As suggested by the biggest search engine pioneer “Google”, here are a few things you need to keep a lookout for in order...
Level343's insight:

The question to ask is do you need SEO in 2015? As a general rule of thumb, search engine optimization is best left to those who excel at it. But if you’d rather do part of it on your own, these tips will help you analyze your website for efficiency and effectiveness.

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5 Great Tools for Your SEO

5 Great Tools for Your SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

In this article we share 5 Great Tools for Your SEO. Hoping to measure your SEO efforts? Take a look at these 5 great tools for your SEO which can help...

Level343's insight:

Ensuring online visibility no longer depends on the use of the right keywords or having the right web design; it takes a combination of several factors to yield the desired results.

 

What’s more; merely setting up your website isn’t enough. The search engines (like Google and Bing) don’t consider you to be an authentic business unless you have adequate references from other sites. In a nutshell, your online presence isn’t restricted to the realms that you can control – it goes far and beyond. The best you can do is keep up with quality services and handle customer grievances in the right way to minimize negative social mention.

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5 Sources of Online Traffic You’ve Never Heard Of

5 Sources of Online Traffic You’ve Never Heard Of | Content Strategy |Brand Development |Organic SEO | Scoop.it
Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires.
Level343's insight:

The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online traffic you’ve probably never considered for your website or marketing before.

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How to Boost Your Content Reach With Social Media

How to Boost Your Content Reach With Social Media | Content Strategy |Brand Development |Organic SEO | Scoop.it
Looking for the best ways to publicize your content? This article shares how to get more content reach for the first 24 hours after it goes live.

Via Bonnie Burns, TrendCues
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Bonnie Burns's curator insight, December 11, 2014 1:11 PM

Whether you publish a new blog post, video clip, audio interview or other piece of content, you want to spread the word to your followers as fast and efficiently as possible. While the exact tactics may vary from business to business, the basics for each network remain the same.

Mance Creative's curator insight, December 29, 2014 12:19 PM

"Whether you publish a new blog post, video clip, audio interview or other piece of content, you want to spread the word to your followers as fast and efficiently as possible."

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How To Create Compelling Web Content With Curation and Auditing

How To Create Compelling Web Content With Curation and Auditing | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force behind generating leads and engagement online.
Level343's insight:
Compelling Web Content is No Coincidence

 

Companies that consistently generate thought-provoking, actionable, and lead generating content actually do have a method to their madness. 

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3 Reasons Why Guest Blogging Still Matters

3 Reasons Why Guest Blogging Still Matters | Content Strategy |Brand Development |Organic SEO | Scoop.it
This post was provided by Helen Nesterenko, Founder and CEO of Writtent.com. Guest blogging has had a rocky road over these last several months. The pundit-sphere was buzzing about the purported demise of guest blogging.
Level343's insight:

Reputation

Potential Customers

Relationships

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Content Marketing 101: A Huge Collection of Tips and Tricks, Plus 34 Must-Read Blogs to Follow

Content Marketing 101: A Huge Collection of Tips and Tricks, Plus 34 Must-Read Blogs to Follow | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing is a topic we’re quite eager to learn about here on the Buffer blog, and it seems to be one our community is excited about as well.
We invited the team at Atomic Reach to share their insight in our weekly Twitter chat.
Level343's insight:

What is “content marketing” at its very core?

 

From Atomic Reach:

 

At its core, content marketing is the exchange of useful content to an audience in return for their attention.

 

That content can take on many forms from blogs, white papers, podcasts, things like this Twitter chat and much more.

 

The goal of a brand is to attract an audience interested in their content and ultimately their product or service.

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4 Ways to Make Your Website a Lean, Mean Conversion Machine

4 Ways to Make Your Website a Lean, Mean Conversion Machine | Content Strategy |Brand Development |Organic SEO | Scoop.it

Want more conversions? Here are four ways to design efficient webpages that will support the decision-making process of the brain and help your visitors convert.

Level343's insight:
3. Define Your Cultural Tribe


Humans are deeply tribal.

 

Our behaviors are heavily influenced by our tribal identities – the different tribes we belong to out of chance (e.g., nationality) or preference (e.g., being a sci-fi aficionado). We crave social acceptance and seek approval from others, especially those in our tribe. Hence, if you want your pages to be more persuasive, you need to know not only who your target audience is but also what “tribes” they align themselves with.

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Marketing KPIs to Watch in Your Next Campaign

Marketing KPIs to Watch in Your Next Campaign | Content Strategy |Brand Development |Organic SEO | Scoop.it
Before you decide to go viral, you need to know what that really means to you and your business -- which is why web marketers look at Marketing KPIs...
Level343's insight:

Basic KPIs Everybody Needs to Watch

Customer acquisition, conversions, and social sharing are the ones that jump out when talking to new clients. Without these numbers, there’s no accountability for what your customers are doing on your site or if you’re making an impact on your users, if any at all. 

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Yes, You Need a Content Inventory

Yes, You Need a Content Inventory | Content Strategy |Brand Development |Organic SEO | Scoop.it
Discussing You need a content inventory with a client will have two reactions. Either a glimmer of hey you’re right, let’s do this, let me help. Or the...
Level343's insight:

You have so much great content, videos, eBooks – you’re doing everything according to plan. Yet, somehow, your bounce rate is high and your traffic is going down. Have you considered a content inventory? You may have oodles of great content, but it may be buried, it may have been lost or your message has changed and you just haven’t updated your message across the site. It could be a hundred and one things.

 

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Good versus Great SEO Services

Good versus Great SEO Services | Content Strategy |Brand Development |Organic SEO | Scoop.it
Looking for SEO services to optimize your web presence? There are quite a few SEO services providers operating all over the world, competing for your attention. Naturally, you’ll come across several advertisements with quirky promises and out-of-this-world claims. Are they really worth falling for?
What is SEO?
Before you go about selecting your SEO Company, it
Level343's insight:

There was a great Twitter chat happening around this very topic. How To Hire The Super SEO. Hashtag #semrushchat. Make sure you probe your agency for elaborate answers. Prompt them for a SEO solution plan for your business and obtain justifications for their choices. After all, you are putting your resources and your reputation on the line; you deserve to know where your business will be in the upcoming years!

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In 2015, Your Job As An SEO Isn't Actually SEO

In 2015, Your Job As An SEO Isn't Actually SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.
Level343's insight:

Regardless, the title is accurate – in a sense. Yes, you are still responsible for driving organic traffic. That isn’t going anywhere. But because the way to drive organic traffic isn’t anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you “do SEO,” you really do about a million other things that historically aren’t considered SEO.

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Boosting Web Traffic Like An SEO Pro

Boosting Web Traffic Like An SEO Pro | Content Strategy |Brand Development |Organic SEO | Scoop.it
It all comes down to this; is your website receiving the right kind of web traffic that will help further your business objectives? How can you boost your web traffic without abusing the search engine algorithm or disappointing your customers?
Level343's insight:

While this seems to be a well-discussed phenomenon, people still seem to be confused about what SEO can or cannot do. Rest assured it is not a magical solution to all your digital marketing problems. Here are some of the common misconceptions about SEO that you need to keep in mind when using this tool to boost relevant web traffic.

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5 Techniques Used By Bloggers

5 Techniques Used By Bloggers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are 5 Techniques Used By Bloggers. Sometimes your creative juices dry up, take a look at some of our suggestions.
Level343's insight:

Blogging is actually a simple task – up until you decide to turn it into a marketing tool! This is where it stops being fun and games, and actually becomes a channel to achieve certain goals. So when you’re blogging about something, you need to have a distinctive business vision to guide your activities.

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5 Popular Myths about Online Reviews

5 Popular Myths about Online Reviews | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to manage your business, you cannot leave anything up to chance. Making wild guesses about your customer preferences means suicide for your business! Conducting appropriate reviews and market surveys, on the other hand, can be a costly affair.

As you plan to conduct online
Level343's insight:

As you plan to conduct online reviews, you’re likely to come across several rumors circulating in the market. You must’ve heard people say Facebook is the best source for online interviews, while the people around Los Angeles favor Yelp.

 

Through this article, let’s explore five of the most popular myths about online reviews and validate their authenticity.

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...
Level343's insight:

A resounding Yes.


I think I know why marketing and advertising are favorites among bean counters looking for places to "cut expenses." It can be summed up in an often quoted statement: "Half our advertising works – we just don’t know which half." In other words, it’s hard to quantify. That may have been the case, when ad dollars were primarily spent on newspapers, TV and radio. Fortunately, with internet marketing and Web analytics, that's no longer the case.

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5 Reasons Amazon is Taking Over SEO - Relevance

5 Reasons Amazon is Taking Over SEO - Relevance | Content Strategy |Brand Development |Organic SEO | Scoop.it

Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:Google is the most popular search engine in the US but there’s a new kid on the block (kind of) and his name is Amazon.

Level343's insight:

Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:

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Listening to Your Audience for Great Content Strategy

Listening to Your Audience for Great Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
To create a powerful content strategy, you have to listen to and empathize with your audience. Here is how you do it.
Level343's insight:

When you become a better listener, you start to truly understand other people—from their perspectives. You understand their desires on a deeper level. This article is designed to help you learn how to effectively and empathetically listen to your audience so you can plan the creation of powerful content tailor made for their needs.

 

 

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massimo facchinetti's curator insight, December 8, 2014 2:09 PM

visit www.socialmailer.it

Nicola Stoia's curator insight, December 9, 2014 1:06 PM

How to effectively and empathetically listen to your audience so you can plan the creation of powerful #content tailor made for their needs

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5 Ways To Embrace Your Inner Marketing Technologist

5 Ways To Embrace Your Inner Marketing Technologist | Content Strategy |Brand Development |Organic SEO | Scoop.it
How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips.
The post 5 Ways To Embrace Your Inner Marketing Technologist appeared first on Marketing Land.
Level343's insight:
1. Understand That Creativity Without Conversions Is Equal To Zero

 

This simple but core tenet is espoused by web analytics pioneer and digital marketing expert Rand Schulman. The concept is that marketing creativity is ultimately useless unless it contributes to the bottom line in a measurable way. In other words, that “cool factor” means little if it’s not generating results.

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13 SEO mistakes that are easy to make (and how to correct them)

13 SEO mistakes that are easy to make (and how to correct them) | Content Strategy |Brand Development |Organic SEO | Scoop.it
Online marketers spend a lot of time demystifying SEO. As the technology continue to advance, what you might know a year ago may no longer apply today.
Level343's insight:
1. Confusing PPC (Pay Per Click) with SEO | Amen on that
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High Quality Content

High Quality Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
High Quality Content that works. Writing consistent compelling content is not an easy thing to do. It takes a strategy with goals that are measurable and...
Level343's insight:

The problem with content is that it’s best graded by those who consume it, but Google and other search engines are the ones who are going to determine your page rank. That makes it a tricky dance, to be sure. High quality content should be the backbone of any SEO strategy so that new users and customers find your site organically, but with such a difficult to define metric, it can be hard to know if you’ve achieved your goal.

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How Much of Your Posts Do People See?

How Much of Your Posts Do People See? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Where did you go wrong? How Much of Your Posts Do People See? Getting views is the direct goal of your SEO campaigns, but once you’re viewed, it’s up...
Level343's insight:

If only you could see just how far most visitors were reading so you could tweak your calls to action accordingly. In 2006, Neil Patel and Hiten Shah addressed that very need when they created Crazy Egg. This neat tool shows you how much of each of your posts is being viewed, as well as where people are clicking and other analytics that Google doesn’t supply.

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How PR and SEO Work Together - Forbes

How PR and SEO Work Together - Forbes | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case.
Level343's insight:

Old news... but 

 

There are several specific activities which public relations teams may get involved in which may increase sales if search engine optimization aims are blended, and vice versa. Here are some examples:

 

Joint Activities:

 

Blogging

PR

Stunts

Events

Content calendars 

 

These days, PR and SEO are blending their skillsets and working collectively together on joint tasks. One such task which is shared by both departments includes content management, and especially, content calendars. Content calendars, previously, would solely be utilized by public relations experts for scheduling and creating topics for stories. SEO professionals, now are integrating content calendars in their strategies for content marketing.

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