Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
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Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
Tactics (79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%). Delete the scoop?
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“The best advice I’d give to an SEO would be to get to know your client’s people, their background and story, what’s unique about the company," Gross said. “And remember, this is news and human interest so your stories don’t always have to be selling product. You can have perfectly good story and link from a story on say, ‘work places that are pet friendly’!”