Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Optimization in all its forms is still a viable addition to your marketing campaign. View the infographic for some important reasons why.
It probably won’t surprise you that Google holds the lead in search engine use, but did you know that comes up to over 100 billion searches per month? The search engine leads in mobile search as well as desktop search. In fact, in more than 10 countries, Google searches took place on mobile devices more often than desktop – that includes in the United States and Japan.
The Dark Side Of Content Sin-Dication. Giving Away A Free License To Your Content. Is that something you are aware of?
Business2Community – From Curation to Syndication I’ve often shared how much we like Business2Community as far as a place to curate content. We’ve used the site ourselves on several occasions. However, it’s come to my attention recently that things aren’t “quite” what they seem.
This is where the brainstorming comes in, and the research, and the content strategy, and the editorial calendar and, finally, the content creation.
Think of Your Site as a Huge Q&A Session
Any time a new visitor reaches your site, they have a question. They’ve come to your web page, blog post, video or infographic because they hope to find the answer to that question. That question might be, “Who is this company and what do they stand for,” or it might be, “How do I do this?” There are many possibilities, and your site should aim to answer them all.
Unless you rely totally on PPC for your traffic, organic search is a really big deal for the welfare of your online company. Another way of saying this is, if you don’t have an effective SEO campaign, growth will stagnate …
Now, you probably already know this, which is why you’re here. You know that optimization is a necessary thing – all the good business blogs are talking about it. You know you need some kind of marketing that focuses on your online business, even if you have a brick-and-mortar counterpart.
What are content audits, and how do they help your business? Find out in this in depth article about auditing your website content, on the Level343 blog.
Content audits: they’re all the rage according to marketing folk. When you talk to someone in the industry, it’s a fair bet that they’ll be pushing you to “get one done.” But what is a content audit? And if you do “get one done,” what’s in it for you? Or is this yet another marketing spiel by people who make a living at marketing spiels? Let’s find out.
The question in many business owners’ minds is: should I invest in semantic markup, and what’s the return if I do?
Structured data and semantic markup aren’t stand-alone marketing strategies. They should be considered an additional effort and not something to undertake unless all the basic onsite and offsite optimization has been carried out. This is an added signal which offers “disambiguation” to the search engines who are ultimately interested in understanding exactly what a website is about.
How You Can Protect Your WordPress Database from Hacking? The rise in the number of compromised websites continues to increase
The rise in the number of compromised websites continues to increase as demands of consumerism and internet popularity rise. In fact, the number of WordPress databases that have been hacked has doubled in the time since 2009. In 2012, this figure stood at a whopping 170,000 websites.
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Are you suffering with Brand Blindness? Instead of moving with the times or breaking the flow in that specific industry or sector, brand blindness will make you repeat your marketing actions, keep to the same objectives and repeat what you have...
Keywords Usage Still Matter. You look at the title, you look at the description, and then you decide which one promises you the most relevant result.
People use words to decide context and relevance.
The Logic: People search for information using words. Even when searching for an image we use words to find that image. Making sure that a page is optimized for a specific search term makes that page much more helpful to the user.
Link Building Still A Viable Option. Rather than looking at guest posting as a way to gain links, think of it as a PR investment with a backlink as a bonus.
Link Building, The SEO Scapegoat Ever since the Google Penguin update, link building has had a pretty shifty reputation. After the update, there was this sort of mass “take my site link down or I’ll disavow you” craze. It was insane. I’d bet we received well over 100 requests to take links to other sites off our pages.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.