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For many people who aren’t involved in search engine optimization (SEO) on a regular basis, it’s easy (or so they think). You simply create a...
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It’s fair to say that 2012 has taught us to relearn what we thought we already knew. Google once again kept us on our toes with its various search algorithm updates in the form of black & white animals as well as various SERPs updates – and ‘oh boy’ it’s been a year! The beauty of our industry is that it’s constantly changing – challenging the status-quo.