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Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
Tactics (79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%). Delete the scoop?
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It’s fair to say that 2012 has taught us to relearn what we thought we already knew. Google once again kept us on our toes with its various search algorithm updates in the form of black & white animals as well as various SERPs updates – and ‘oh boy’ it’s been a year! The beauty of our industry is that it’s constantly changing – challenging the status-quo.