Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Search engine optimization is essential to small business, but many don't have the time or resources for SEO. Here are several SEO strategies for SMBs.
The best take away... Don't do it unless you can keep up with it!
Maintain a blog. Many companies will start one, but as deadlines and other work crops up, the posting and maintenance will peter out. Think of your blog as an SEO priority. Commit to posting content relevant to your industry or company twice a week.
Involve coworkers, interns, and if the budget allows for it, freelance writers to help. Create a news feed on your company website, and update it frequently with events, company milestones, client news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.
I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations. The only downside is that many people don’t realize how important the customizations and plugins are. You see, as an “out of the box” tool,...
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:
But technically all of these URLs are different. A web server could return completely different content for all them. When Google “canonicalizes” a URL, we try to pick the one that seems like the best representative from that set.
Entrepreneur How to Fix Your Website If You Violate Google's Quality Guidelines Entrepreneur Within a week of the ban lift, organic traffic rose 30%. It continues to grow, and now we're on ...
How to prevent bans?Don’t try to trick Google. The magical wizards of Google are smarter than you and are constantly changing to not only block trickery, but also to make it fairer for everyone involved.
Richard Baxter is the CEO and founder of SEOgadget, a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive ...
I think audience hyper targeting is an exciting new field in SEO, and the wonderful thing about the process is if we’re getting those targets exactly right, we can worry less about Google’s search results, and more about the quality of traffic we’re driving to our company websites from third party channels.
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Google considers more than 200 factors when ranking websites, but none are more important than links. When many websites link to a page, that page is more likely to rank in search engines. Link popularity matters. A lot.
Great easy to understand article by Andy Crestodina
But not all links are created equal. Keep reading, and in 5 minutes, you’ll know all about links:
In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions. Click here to learn about meta description magic!
Most SEO’s might find themselves asking “If meta descriptions don’t count into the rankings algorithm, why should I use them?” The answer to that is simple.Stop thinking about them as a ranking factor, and start thinking about them as a conversion factor.
Goal! Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conv
Social Signals are strongly correlated with the TOP ranking results. The Social Behavior could be one of the most important direct ranking factors for the Local Carousel as it has many different advantages:
all user’s attributes as industry/contribution activity , user location, interaction with other accounts history
– could be used in the ranking algorithmit is very difficult to create fake signals from high authority accountsit can send local signals
– depending on the location of the usersincrease the number of social backlinks
– Google+ re-shares
– contains backlinks to original postsincrease the number of organic backlinks
– as some of the SM followers will link their blog articles to your content
Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company's online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.
How to increase your search engine position in Google? Learn how to use tracker position and Google Webmaster to check the progression of your website.
Free tools let you determine the exact position of your website based on a keyword or group of keywords.
So you can measure the progress of your website based on your actions (optimizing your links, your URL, page titles and page content). Higher is your position, more visible is your website, that will increase your number of visitors !
There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad? To avoid becoming an example of what NOT...
DO NOT DO IT!
There are all kinds of sites and services that will try to persuade you to pay for getting sites linked to yours. For example, people buy links on the site Fiverr because for only $5, they can get hundreds of links directing traffic back to their sites. However, this brings up an important concern: what are the sites that will link to you? Will they be relevant to your field or industry and, for that matter, will they even be credible?
Update: Okay, it's not an update per se, but I didn't want this tip to get lost at the bottom of the post. If you want to be alerted when I add new items to the
Anni Cushing has a great Article here....
For anyone who’s done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic. Basically, the things migraines are made of. My goal with this post is to reduce that feeling of overwhelm by providing a framework for audits.
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird
Is SEO really a game?
For larger businesses, this operates at a large scale. For smaller businesses, this may focus on a niche market or a local market. Either way, the game is the same. Establish your reputation as a leader within the market space in which you reside. That is ultimately the goal. And, it appears that at long last Google is about to start counting those Google+ signals for something.
Brafton What to expect when you're content marketing - Conversion rates will vary Brafton Marketers continue to invest in content and spend time developing SEO strategies because they work. As difficult as it ...
SEO is only one part of a healthy marketing and branding campaign. How much will it cost is addressed in this article.
Following these guidelines, you should also be able to look at a bid and get a good idea if the proposed cost is within normal parameters. If something seems odd or you’d like clarification, just ask. It’s always best to ensure both parties have a clear understanding of the entire process before signing the contract.
It’s November, which means it’s time for my annual SEO Playbook for the coming year.
Correlation tests are fascinating. Researchers scour Google’s statements about search and observations by SEOs for whatever they can quantify. They’ll go through HTML, social media sites, content patterns and more looking for anything they can isolate and measure.
Organize all the possible signals, gather measurements on hundreds or thousands of data points, compare them to ranking results or site traffic and then publish the results. Even with the obvious caveat, correlation does not guarantee causation, it’s easy to understand why correlation study insights are popular and valuable.
Some people are abusing this strategy, and Google may devalue certain links. But a high-quality guest post is hard to fake, so great guest posts and the links within them are great marketing and probably always will be.
Here's the smell test: anything you do strictly for SEO reasons is likely to be devalued or even penalized eventually. But if you focus on humans first, and SEO a close second, quality posts will be valued more over time.