Often, the get-rich-quick type of schemes only leads to a complicated mess of seemingly good intentions. This stems from the idea: If there is an easier, faster way to get on top, why not take advantage of it?
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When we think about writing, planning or implementing copy for the web, most of us probably picture longer form text: blogs, about pages and information on...
As the framework of the Internet expands and as app-based experiences gain momentum, we need to continue to re-evaluate how our practice needs to shift to best serve new contexts. Delete the scoop?
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Google’s Panda and Penguin algorithm updates provide the perfect example. They were created to crack down on the plethora of businesses using shortcuts – unethical search engine optimization techniques known as Black Hat SEO.