Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt ...
I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google.SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming.
Undertaking a redesign is usually a pretty big project. In addition to the actual design work, there are so many little details related to SEO and marketing that you need to consider. To help you ...
Before you get started, spend time planning the new site. It’s going to be time well spent, I promise. Why go through all the effort and cost of a redesign if you aren’t going to ensure everything is set up properly? Plan your site structure to ensure you have all the pages you need and to ensure it’s all organized logically and cleanly. This will be beneficial for the engines and for your site visitors. You don’t want anything to be more than 1-2 clicks from the homepage.
In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites.
To be effective, I had to think differently. My client sites already had large volumes of traffic, but tracking visitor counts without studying Web analytics led to an illusion of being in control — when really, they weren’t. I determined that it wasn’t just about getting more traffic. I had to get the right kind of visitors — people who would buy!
I had to adjust my strategy by stepping back to ask critical questions:
Where is Google headed?Where will Web search be in the next few months? Or years?What could I expect to blow up or become important?
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve...
While optimizing for Facebook Graph Search is not the same as optimizing a webpage for search, there are several techniques you can use to optimize your Facebook page based on SEO best practices. Once optimized for search, you can then focus on how to optimize for social engagement on these pages. It is a great example of the importance of social signals and the convergence of search and social media best practice.
I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by Seattle and Riga), I’ve become very conscious...
For example, I no longer believe it makes sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place. In some cases, we would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign.
The big key to this is to find sites where the editorial policy is highly respected and the search engine trust for the site is likely to be very high. If you historically pursued guest posts solely for purposes of getting links, most probably with rich anchor text, than chances are that the sites you posted on don't have that high a level of trust with the search engines.
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
As Eric Enge (Stone Temple) stated this is An #SEO Gold Mine
How to write better blog headlines your readers can't resist is a skill any writer can develop. Here are 5 tips how
If my students at the local college saw this, they'd choke. Heck, if many of my former professors saw it, they'd choke too.
One wouldn't though – the one who regularly reminded us how much great authors borrow techniques, literary conventions, and themes from the great writers of the past.
Great headline writers do too. I'm not joking. And you can learn this from an illustrious publication of style known as Cosmopolitan magazine. Or Enquirer. Or whatever. Look at the headlines and, if you can get over the lurid content, look at the formulas. Chances are, you'll begin to notice a pattern. There are some really well paid copywriters who came up with those headlines. Borrow the formulas and write your own.
Is your company engaging in an international SEO campaign? If it isn’t, you are missing out on a wide array of opportunities for business.[..]
Common Concerns About International SEO
The most common worry about international SEO is that it will be too expensive for the ROI it requires. Yes, the investment can be costly, but if you do the right research first, your business will likely recoup your losses quickly.
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
Google is working towards the search of the future with the functionality unveiled yesterday at the event. Singhal forecast the three primary functions search will need to evolve. In his presentation, he stated search will need to:
Let's go over a couple of the developments announced yesterday that demonstrate Google is working toward its vision of the future of search.
Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop
I’m going to keep this simple and use a pretty conclusive description of content marketing from the Content Marketing Institute:
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Content marketing is about understanding your audience – what motivates them, what interests them, and what doesn’t. It’s about using this intricate knowledge of your target audience to interact and engage with them through content to reach an end goal.
One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city.
For businesses that have service areas, Google throws them a bone by allowing them to designate a service area in the Google+ Local/Places Dashboard:
“Businesses that operate in a service area, as opposed to a single location, should not create a listing for every city they service. Businesses that operate in a service area should create one listing for the central office or location and designate service areas.”
But, more often than not, this can be an exercise in futility as setting a service area in a competitive industry doesn’t seem to be much help.
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we?
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. While content is important, so are all the other hundreds parts of the algorithm.
Overall, content is a positive SEO practice. However, many sites are still just trying to fill in content spaces with well content by quantity, not quality. This is not good.
Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context).
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing noise. What has been so dramatically and irrevocably disrupted is the narrow control over distribution.
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
Google Now is likely to be an important factor in the transition from tactical to strategic SEO. Google Now serves up results based on personalization, geo-localization, public sources and its users' search history. More specifically, it aggregates information from:
Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here's a short list of ways to get more out of your confirmation page – and grow your business.
When someone converts on your website they are filled with hope, and that is a precious commodity. Whether someone purchases a new gadget, or requests additional information about a service that could change their business, or snags a free trial for software that could cure a specific woe – they are in a heightened state of excitement. And you are the source of that excitement!
What's the difference between the traffic you generate from PPC versus SEO? Learn how to qualify your traffic to maximize your content ROI.
More traffic doesn’t always mean higher profit margins
Heightened traffic volumes can be a great sign that your business is gaining more industry cred, but increased traffic doesn’t always result in increased conversions. It’s important to understand which channels support more traffic, and which ones supply the most meaningful metrics to ensure you’ve got a balanced strategy.
How do you measure SEO performance now that not provided keyword data is so prevalent? This question comes up frequently in client meetings and
While this column focuses on the impact of “not provided” keyword data, almost all of these recommendations cover broader SEO performance measurement as well. Digging deeper into the data to uncover successes in SEO is critical for B2B marketing performance measurement, especially for organizations that rely more heavily on organic search.
HubSpot has released its "2013 State of Inbound Marketing report" [download page], with a host of statistics covering adoption and use of inbound marketing tools. Among the
Turning to social media channels, the study reveals that 52% of respondents acquired a customer via Facebook last year, with LinkedIn and company blogs following, each at 43%. More than one-third acquired a customer through Twitter, although fewer marketers had success with Google+ (15%) and Pinterest (9%), although that is likely related to lower adoption of those sources.
An SEO audit is a great way to determine the current optimization state of your website and see what you need to improve. It’s also shows you the SEO strategy of your competition and how you can outdo them.
Much of the key information for a website SEO assessment is available for free on the web and by inspecting your site’s source code. But to make it even easier and avoid having to look through website source code, you can use Firefox Toolbars that give you all of the information you need instantly.
There’s always been industry controversy about which is better for independent online businesses: SEO or PPC. However, if you learn both practices and evaluate.
Combining SEO and PPC
A little extra elbow grease and hard work can allow you to combine both SEO and PPC into one integrated online marketing model for your business. Allowing for both an SEO and PPC system that you can divide equal attention to over time might be the way to go; this means working hard and thoroughly looking at each process. You can read up on what is current with SEO and what keywords or optimization techniques are out there now, while also looking into the top 10 PPC campaigns to see what you can learn from them for your own business.
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.
Landing pages have historically been the domain of paid search marketers seeking improved conversion rates.
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability", so SEO practitioners need to ensure SEO landing pages have CRED as a key to SEO success.