Often, the get-rich-quick type of schemes only leads to a complicated mess of seemingly good intentions. This stems from the idea: If there is an easier, faster way to get on top, why not take advantage of it?
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Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Delete the scoop?
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Google’s Panda and Penguin algorithm updates provide the perfect example. They were created to crack down on the plethora of businesses using shortcuts – unethical search engine optimization techniques known as Black Hat SEO.