Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
"Turn Every Prospect Into a Customer, Guaranteed!"
"If You're Not Doing This One Thing, You'll Never Find Marketing Success"
Remember, anyone can call himself a marketing guru. Before you pay for any system or information, do your homework. Some of these so-called gurus can be trusted, but many are full of … uh… baloney, and you need to learn to tell the difference between the two.
At least a few times a year someone pronounces SEO dead. Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO...
SEO has changed and evolved, it’s much more complex, it’s much more insistent that the efforts and work be high quality and it’s never still, it’s always moving and changing. But it does exist. :) The bottom line folks, is that you can call it what you want but you need some form of content addition and optimization and some social activity to grow your site.
With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations I should be aware of when getting started?
From a business perspective, expanding reach into different local markets can have dramatic impacts on overall branding, awareness and organic traffic, conversions, and revenue. In order to ensure a smooth rollout you must address these considerations upfront and have a rock solid plan for technical implementation and proper content development. These are three critical aspects to address, but certainly not the only ones when beginning or renewing global optimization efforts.
Reaching global customers through your Wordpress blog or company site Wordpress is a popular blogging and content management tool now used by many busines. Marketing topic(s):International marketing, Multilingual SEO.
Brilliant post by Yusuf Bhana
This will improve performance, SEO and the ability to engage customers within the target market. For companies that have significant business interests in international markets, it is recommended that they approach a professional translation agency for advice before expanding into these markets.
There's an awful lot to take on board when considering multilingual and/or multi-country SEO. Choosing the right approach can mean the difference between success and failure of your international expansion efforts.
Excellent post by Mark Vassiliou
If I can leave you with only a few key points it is these:
Do extensive research up front; plan meticulously, develop your strategy and identify your goals before making any firm decisions of a promotional or technical nature.
Make sure whomever is responsible for your web development understands the implications of each approach to geo-targeting. Don't let them choose a solution in isolation - seek expert advice from people who really know about search engines.
Develop a thorough understanding of the online competition in each market you're looking to target. Which sites rank? What tactics do they use? Where does the local audience hang out online?
Fully comprehend the level of resources you’ll need to support your chosen approach - don't get caught short.
Finally, don't underestimate the benefits of using local people on the ground to help maximise your chances of successful expansion into new markets, particularly those you’re not intimately familiar with.
The Key to ranking high in Google comes down to 2 main factors, the type of backlinks you are getting and the right distribution of anchor text across this backlink profile.
Google has done a fantastic job of keeping the web clean of spam and crappy low quality content, and although the updates will continue to come and sites will continue to be penalised – creating a back link profile that is based solely on quality content and relevant links will always, and I mean ALWAYS stand you in the best position to not be affected in a negative way by these future changes.
SEO training for business will give you the tools and information you need to continue to manage your Search Engine Optimization Plan.
SEO is a skill and a talent. It requires knowledge of search engines and how they work. Training classes are designed to teach online business owners the basics of Search Engine Optimization. Anyone who is considering handling their ongoing SEO needs should first speak with their SEO Consultant about available training. Many qualified SEO companies offer brief one-on-one training courses that will allow business owners to get a handle on the intricacies of SEO.
“Call to Action” is a term commonly employed in the field of web design and user experience (UX). It refers those elements in a web page that plead for an action from the visitor.
Here is a roundup of more than 50 websites demonstrating effective call to action buttons that do their job quite smartly. We hope that this collection helps you getting some idea of unique and creative ways to make these calls to action in your own works.
Customer Behavior - With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
Winding Purchase Path
Most consumers move along a complex, nonlinear pathway to their final purchase:
87% of those surveyed say shopping is "more happening" than identifying a need, exploring options, and purchasing.
83% say their path to purchase may involve a greater number of "stops," but it takes less time than it used to overall.
73% say their path to purchase is more complex and less direct than before.
Also, shopping today is a more personal and emotional experience:
79% of consumers say their relationship with brands is much more personal than ever before.
68% say shopping today is "less about the brands/products themselves and more about me (e.g., what I'm feeling or needing).
This is the third in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects.
Keep in mind, not all leads are alike. You may have several different types of folks who either influence the buying process or make the final decision, particularly in a B2B context.
So you’ll want to make a chart like the above for each buyer type, or buyer persona. Each persona has its own needs, desires, pain points, problems to solve, interests, inspirations and motivations. Logically, you’ll offer different content to different personas based on their needs and wants.
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so...
Great post with some awesmoe rebuttals by Nathan Safran
Search Engine Optimization is an industry rife with misconceptions, both about the practice itself and about its utility relative to alternative marketing channels. These persistent misconceptions, coupled with disproportionate media coverage of other, sexier channels, leave the ignorant boss particularly susceptible to inaccuracies.
Arming yourself with intelligent, metric-backed responses will give you the best chance of countering your boss’ misconceptions and ensure you get the buy-in and support you need to succeed.
“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in the television series, Boston Legal. The above quotation became ingr...
As we can see, the new algorithm, complemented by the natural dynamism of the industry has rendered ‘predictability’ redundant. We need to strive to let our minds harness creative, original thinking to destroy impending banality.
It's not everyday that I find someone who can chat as much about International Online Marketing as I can. But, since I've been working with a variety of global SEO consultants, I've actually found...
My hope is that some of you will join us for some Q & A’s. When I think of how many questions we get on a weekly basis, I realize that I really should have done this sooner.
So for now, take a load off, kick your feet up and please let us know your thoughts. If you have any questions you’d like to ask Doc or me, please tweet them to us with the #LHM2013 hashtag and we’ll be sure to include them in our next taping. One last thing – you can also follow us on Twitter, and join us on our Facebook page.
Why does SEO take so long? It's a question many frustrated business owners have asked again and again. It's a completely valid question--yet one that r
To tell the truth, even the best SEO analyst will need to take time to find out where and what that ground actually is. In most markets, your competitors have spent a decade or more building both their websites, and links to those websites. A thorough competitive analysis will take into account every link that leads to every competitor result that shows up on the first few pages of results that rank for your desired keywords. Link tools like Majestic SEO or Open Site Explorer can be helpful in developing an understanding of where the ground is.
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain.
Social Isn’t All About Likes & Shares
Social signals go beyond likes, shares and tweets, however. There are subtler, yet still significant, metrics like engagement levels, reach amplification, frequency, co-citations, demographic relevancy, historic amplification, authority circles, etc. These are all metrics that brands have always wanted to glean from their audience. With TV and radio, little was known and the rest was all guess work. Today, you have copious amounts of raw data to make use of. It’s a gold mine for marketing analysts.
The entry of social media into the Internet marketing world has changed the trend of brand-consumer dealings completely. Social networking websites have a pivotal role in this interaction which has made brand-building more accessible.
The thing is, we're all looking at new concepts and a paradigm shift across the industry. Words like "virality," "going rogue," "Likes" and "Re-Tweets" have taken a strong-hold in boardrooms everywhere; exciting times, but certainly still full of turmoil.
It's going to take a while for the dust to settle, and whether or not it will completely still remains to be seen. What's definitely not going away, however, is that we're going to be in a constant state of flux for a very long time.
In the past, people could post just about any type of blog posts or articles they wanted and get ranked in Google. Getting to the first page of Google was also much easier and took much less work. ...
How to Know if You Have Suspicious Links
The Google Panda updates mainly went after duplicate content, as well as low quality sites. Penguin is going after mainly websites that are using low quality or suspicious links. Google is also getting much better at knowing which links are suspicious and which ones are not. If your website has a high percentage of keyword rich in-bound links, uses links from low quality pages that also have many outgoing links, a high amount of links from your blog comments, links from websites that are not in the same niche as yours or links from articles not in the same niche as your website, then you definitely are using low quality links.
14 great examples of compelling CTA copy that gets visitors clicking and converting.
A fine example for Webinar CTA pages...
GoToWebinar uses hyperlinked text below their CTA buttons to clarify exactly what visitors will get after their click(s): either a free trial or an online purchase. GoToWebinar also offers a third option to simply talk to someone in Sales. The lesson is simple, if you're using small CTA and your button text is somewhat vague, clarifying copy can give visitors an extra boost to click.
In this article we’ll be taking a look at 15 landing pages and critique them for conversion; looking at the good, the bad, and the indifferent.
If there’s one thing a business wants from its landing pages, it’s conversions.
The key to driving a high conversion rate lies in understanding your audience, which is why I’ll dig into the types of customers they’re serving. If you do that, then at least you’ve given yourself the best possible chance.