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Using Audits to Build a Comprehensive Content Strategy

Using Audits to Build a Comprehensive Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
From blog.searchmetrics.com - December 14, 2012 9:15 AM
Yesterday David Harry and I participated in a Searchmetrics webinar entitled "Competitor Analysis: Realize Your Visibility" and since my post today is related I thought I'd mention there is a recording of the webinar here and the featured picture above is a slide from the presentation. This post will provide further back ground and links to other resources that will help
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Three types of Audits:

Site Audit: Technical SEO and server config review

 

Content Audit: Review of types and quality of digital assets for each step in conversion funnel

 

Engagement Audit: Comprised of review and analysis of link profile(s) and Social signals

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Killer Competitive Research – Going Beyond Back Links and SpyFu | Internet Marketing Blog

Killer Competitive Research – Going Beyond Back Links and SpyFu | Internet Marketing Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
From www.dreamsystemsmedia.com - December 13, 2011 11:41 AM
I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those...
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