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Content strategy is the most fundamental part of your content execution. Part I is all about developing the foundation for that content plan! Get the Tips!
It is not a platform to pitch to customers about “your products and services”. We don’t want to be self-proclaiming, or self absorbed about our own products and how well we do things. That isn’t the point here. There is still entirely too much of this today in content marketing and I see it all too often in when auditing clients who already have some sort of content marketing in place.
Your end goal should be to “educate your readers about your industry”, to provide value and trust, to help them make smarter buying decisions by being more intelligent about what they are looking for
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
This is a thorough guide, especially if you're looking to dominate local search.
World’s Greatest SEO Audit. If you’ve noticed a huge drop in traffic, your blogs are no longer hitting home or your social simply stinks, it may be time...
The beautiful and frustrating thing about doing business on the web is that the environment is always changing. Global search results are an amazing tool to expand business, but if you’re committing egregious sins against Google’s idea of SEO Best Practices you’ll never rank. I’m sorry if your slick-haired, sports coat-wearing fly-by-night SEO consultant told you that you were good to go five years ago and therefore are still set — the Internet is constantly evolving and he is clearly not.
You’ve selected and incorporated keywords into your content and you have good links pointing at your site, but it isn’t ranking well. What’s the problem?!
The way people search and engage with business web properties when they are in the hunt for a solution is worth investigating.
After a prospect has done enough research and is ready to make a purchase decision, they have a typical behavior pattern. Consider if this is close to your own experience when making a purchase decision online.
With the right tools it is pretty easy to replicate your competitors rankings. Learn how to take advantage of backlink based competitor analysis.
The end result will be that you will have all of the backlinks your top 10 competitors do pointing to your 1 site.
This is the link building strategy I usually use on new sites before doing anything else and if that doesn’t get you first page rankings then you have the perfect natural foundation to leverage further.
Breaking SEO – Not A One Time Fix. Look, it’s apparent that humans have become dependent on their technology, but with so much of it around, a company...
Stay ahead of The Curve
Search engines are constantly updating their algorithms to stay competitive and in order to give their users more refined results. That means that every client with an SEO strategy must adapt to how major search engines change their algorithms. Companies engaging globally cannot take their SEO marketing strategies for granted in this very cutthroat marketing sector.
If a business thinks they can have one consultation with an SEO marketing business and be done with it, they’re sadly mistaken. It’s important to find an SEO company that offers a step-by-step roadmap with consultants and strategists who will work directly with you for your long-term goals. Executing an appropriate SEO campaign for your marketing needs is paramount if you’re going to stay on top of the SERP’s.
Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:Google is the most popular search engine in the US but there’s a new kid on the block (kind of) and his name is Amazon.
Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:
To create a powerful content strategy, you have to listen to and empathize with your audience. Here is how you do it.
When you become a better listener, you start to truly understand other people—from their perspectives. You understand their desires on a deeper level. This article is designed to help you learn how to effectively and empathetically listen to your audience so you can plan the creation of powerful content tailor made for their needs.
How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips.
The post 5 Ways To Embrace Your Inner Marketing Technologist appeared first on Marketing Land.
This simple but core tenet is espoused by web analytics pioneer and digital marketing expert Rand Schulman. The concept is that marketing creativity is ultimately useless unless it contributes to the bottom line in a measurable way. In other words, that “cool factor” means little if it’s not generating results.
Online marketers spend a lot of time demystifying SEO. As the technology continue to advance, what you might know a year ago may no longer apply today.
High Quality Content that works. Writing consistent compelling content is not an easy thing to do. It takes a strategy with goals that are measurable and...
The problem with content is that it’s best graded by those who consume it, but Google and other search engines are the ones who are going to determine your page rank. That makes it a tricky dance, to be sure. High quality content should be the backbone of any SEO strategy so that new users and customers find your site organically, but with such a difficult to define metric, it can be hard to know if you’ve achieved your goal.
Where did you go wrong? How Much of Your Posts Do People See? Getting views is the direct goal of your SEO campaigns, but once you’re viewed, it’s up...
If only you could see just how far most visitors were reading so you could tweak your calls to action accordingly. In 2006, Neil Patel and Hiten Shah addressed that very need when they created Crazy Egg. This neat tool shows you how much of each of your posts is being viewed, as well as where people are clicking and other analytics that Google doesn’t supply.
SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case.
Old news... but
There are several specific activities which public relations teams may get involved in which may increase sales if search engine optimization aims are blended, and vice versa. Here are some examples:
These days, PR and SEO are blending their skillsets and working collectively together on joint tasks. One such task which is shared by both departments includes content management, and especially, content calendars. Content calendars, previously, would solely be utilized by public relations experts for scheduling and creating topics for stories. SEO professionals, now are integrating content calendars in their strategies for content marketing.
|Suggested by Sarah Gass|
Business owners looking for better search engine placement simply don’t have the time to do the necessary research and end up hiring SEO specialists...
Better search engine placement isn’t a cut and dry science, but there are several items that search engines are always looking for when they rank sites. Usability is a primary concern, Google wants to service your customers as much as you do. There’s no way to get top billing overnight, but if you’re constantly working toward top rankings over time, you’ll be surprised how quickly your site gets into the public eye. Here are some of the more important components for better rankings:
International SEO Guide. When your company is ready to take your web presence to the next level, the answer is International SEO
Your local market already knows and loves you, but what about potential customers in Europe, South America, Asia, Africa or the Middle East? Marketing to another culture is about more than just translating your website and doing a currency conversion, you need to really understand your new customer base.
Boost Your Online Authority.
Managing your company’s website, blog or article campaigns can seem like an overwhelming task at first. Maybe you’ve never been a full-time SEO consultant, writer or haven’t had a marketing department at your disposal – whatever the case may be, it’s entirely possible to utilize sound advice to boost your visitor numbers and expand your outreach with a clean link building strategy. In this article, I’ll discuss a few ideas to boost your online authority with some creative link building strategies.
Link building is a great way to create a captive community, a steady stream of traffic that will grow with years and yes, Google will reward you for all your efforts. Let me say this again – it is not easy. But with a smart roadmap of what you’re trying to accomplish, you can create a healthy link building campaign like an SEO pro. But at the end of the day, if you want to see immediate growth or links to your site then maybe you should consider advertising or running a PPC campaign.
The past year or so has seen quite a shake-up in the organic search world. Those who were not prepared to proactively roll with the punches find themselves
Can you still win in organic search, despite all the changes? Some would speculate that it’s becoming harder, but it’s truly the approach to your organic search strategy that will carry you through the algorithm changes, the search engine initiatives and search trends.
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
Google My Business is free, fast, simple and beneficial to your Internet visibility. Few local companies are set so go ahead now create your business page on Google My Business.