Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force behind generating leads and engagement online.
Compelling Web Content is No Coincidence
Companies that consistently generate thought-provoking, actionable, and lead generating content actually do have a method to their madness.
This post was provided by Helen Nesterenko, Founder and CEO of Writtent.com. Guest blogging has had a rocky road over these last several months. The pundit-sphere was buzzing about the purported demise of guest blogging.
Content marketing is a topic we’re quite eager to learn about here on the Buffer blog, and it seems to be one our community is excited about as well. We invited the team at Atomic Reach to share their insight in our weekly Twitter chat.
What is “content marketing” at its very core?
From Atomic Reach:
At its core, content marketing is the exchange of useful content to an audience in return for their attention.
That content can take on many forms from blogs, white papers, podcasts, things like this Twitter chat and much more.
The goal of a brand is to attract an audience interested in their content and ultimately their product or service.
Want more conversions? Here are four ways to design efficient webpages that will support the decision-making process of the brain and help your visitors convert.
3. Define Your Cultural Tribe
Humans are deeply tribal.
Our behaviors are heavily influenced by our tribal identities – the different tribes we belong to out of chance (e.g., nationality) or preference (e.g., being a sci-fi aficionado). We crave social acceptance and seek approval from others, especially those in our tribe. Hence, if you want your pages to be more persuasive, you need to know not only who your target audience is but also what “tribes” they align themselves with.
Before you decide to go viral, you need to know what that really means to you and your business -- which is why web marketers look at Marketing KPIs...
Basic KPIs Everybody Needs to Watch
Customer acquisition, conversions, and social sharing are the ones that jump out when talking to new clients. Without these numbers, there’s no accountability for what your customers are doing on your site or if you’re making an impact on your users, if any at all.
Discussing You need a content inventory with a client will have two reactions. Either a glimmer of hey you’re right, let’s do this, let me help. Or the...
You have so much great content, videos, eBooks – you’re doing everything according to plan. Yet, somehow, your bounce rate is high and your traffic is going down. Have you considered a content inventory? You may have oodles of great content, but it may be buried, it may have been lost or your message has changed and you just haven’t updated your message across the site. It could be a hundred and one things.
Content strategy is the most fundamental part of your content execution. Part I is all about developing the foundation for that content plan! Get the Tips!
Well said!!!What Content Marketing is Not!
It is not a platform to pitch to customers about “your products and services”. We don’t want to be self-proclaiming, or self absorbed about our own products and how well we do things. That isn’t the point here. There is still entirely too much of this today in content marketing and I see it all too often in when auditing clients who already have some sort of content marketing in place.
Your end goal should be to “educate your readers about your industry”, to provide value and trust, to help them make smarter buying decisions by being more intelligent about what they are looking for
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
This is a thorough guide, especially if you're looking to dominate local search.
World’s Greatest SEO Audit. If you’ve noticed a huge drop in traffic, your blogs are no longer hitting home or your social simply stinks, it may be time...
What Can an SEO Audit Do For My Website?
The beautiful and frustrating thing about doing business on the web is that the environment is always changing. Global search results are an amazing tool to expand business, but if you’re committing egregious sins against Google’s idea of SEO Best Practices you’ll never rank. I’m sorry if your slick-haired, sports coat-wearing fly-by-night SEO consultant told you that you were good to go five years ago and therefore are still set — the Internet is constantly evolving and he is clearly not.
You’ve selected and incorporated keywords into your content and you have good links pointing at your site, but it isn’t ranking well. What’s the problem?!
The way people search and engage with business web properties when they are in the hunt for a solution is worth investigating.
After a prospect has done enough research and is ready to make a purchase decision, they have a typical behavior pattern. Consider if this is close to your own experience when making a purchase decision online.
With the right tools it is pretty easy to replicate your competitors rankings. Learn how to take advantage of backlink based competitor analysis.
The end result will be that you will have all of the backlinks your top 10 competitors do pointing to your 1 site.
This is the link building strategy I usually use on new sites before doing anything else and if that doesn’t get you first page rankings then you have the perfect natural foundation to leverage further.
Breaking SEO – Not A One Time Fix. Look, it’s apparent that humans have become dependent on their technology, but with so much of it around, a company...
Stay ahead of The Curve
Search engines are constantly updating their algorithms to stay competitive and in order to give their users more refined results. That means that every client with an SEO strategy must adapt to how major search engines change their algorithms. Companies engaging globally cannot take their SEO marketing strategies for granted in this very cutthroat marketing sector.
If a business thinks they can have one consultation with an SEO marketing business and be done with it, they’re sadly mistaken. It’s important to find an SEO company that offers a step-by-step roadmap with consultants and strategists who will work directly with you for your long-term goals. Executing an appropriate SEO campaign for your marketing needs is paramount if you’re going to stay on top of the SERP’s.
Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:Google is the most popular search engine in the US but there’s a new kid on the block (kind of) and his name is Amazon.
Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:
To create a powerful content strategy, you have to listen to and empathize with your audience. Here is how you do it.
When you become a better listener, you start to truly understand other people—from their perspectives. You understand their desires on a deeper level. This article is designed to help you learn how to effectively and empathetically listen to your audience so you can plan the creation of powerful content tailor made for their needs.
How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips. The post 5 Ways To Embrace Your Inner Marketing Technologist appeared first on Marketing Land.
1. Understand That Creativity Without Conversions Is Equal To Zero
This simple but core tenet is espoused by web analytics pioneer and digital marketing expert Rand Schulman. The concept is that marketing creativity is ultimately useless unless it contributes to the bottom line in a measurable way. In other words, that “cool factor” means little if it’s not generating results.
High Quality Content that works. Writing consistent compelling content is not an easy thing to do. It takes a strategy with goals that are measurable and...
The problem with content is that it’s best graded by those who consume it, but Google and other search engines are the ones who are going to determine your page rank. That makes it a tricky dance, to be sure. High quality content should be the backbone of any SEO strategy so that new users and customers find your site organically, but with such a difficult to define metric, it can be hard to know if you’ve achieved your goal.
Where did you go wrong? How Much of Your Posts Do People See? Getting views is the direct goal of your SEO campaigns, but once you’re viewed, it’s up...
If only you could see just how far most visitors were reading so you could tweak your calls to action accordingly. In 2006, Neil Patel and Hiten Shah addressed that very need when they created Crazy Egg. This neat tool shows you how much of each of your posts is being viewed, as well as where people are clicking and other analytics that Google doesn’t supply.
SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case.
Old news... but
There are several specific activities which public relations teams may get involved in which may increase sales if search engine optimization aims are blended, and vice versa. Here are some examples:
These days, PR and SEO are blending their skillsets and working collectively together on joint tasks. One such task which is shared by both departments includes content management, and especially, content calendars. Content calendars, previously, would solely be utilized by public relations experts for scheduling and creating topics for stories. SEO professionals, now are integrating content calendars in their strategies for content marketing.
Business owners looking for better search engine placement simply don’t have the time to do the necessary research and end up hiring SEO specialists...
The Basic Formula for Success
Better search engine placement isn’t a cut and dry science, but there are several items that search engines are always looking for when they rank sites. Usability is a primary concern, Google wants to service your customers as much as you do. There’s no way to get top billing overnight, but if you’re constantly working toward top rankings over time, you’ll be surprised how quickly your site gets into the public eye. Here are some of the more important components for better rankings:
International SEO Guide. When your company is ready to take your web presence to the next level, the answer is International SEO
Your local market already knows and loves you, but what about potential customers in Europe, South America, Asia, Africa or the Middle East? Marketing to another culture is about more than just translating your website and doing a currency conversion, you need to really understand your new customer base.
Managing your company’s website, blog or article campaigns can seem like an overwhelming task at first. Maybe you’ve never been a full-time SEO consultant, writer or haven’t had a marketing department at your disposal – whatever the case may be, it’s entirely possible to utilize sound advice to boost your visitor numbers and expand your outreach with a clean link building strategy. In this article, I’ll discuss a few ideas to boost your online authority with some creative link building strategies.
Link building is a great way to create a captive community, a steady stream of traffic that will grow with years and yes, Google will reward you for all your efforts. Let me say this again – it is not easy. But with a smart roadmap of what you’re trying to accomplish, you can create a healthy link building campaign like an SEO pro. But at the end of the day, if you want to see immediate growth or links to your site then maybe you should consider advertising or running a PPC campaign.
The past year or so has seen quite a shake-up in the organic search world. Those who were not prepared to proactively roll with the punches find themselves
Can you still win in organic search, despite all the changes? Some would speculate that it’s becoming harder, but it’s truly the approach to your organic search strategy that will carry you through the algorithm changes, the search engine initiatives and search trends.