Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Keywords Usage Still Matter. You look at the title, you look at the description, and then you decide which one promises you the most relevant result.
People use words to decide context and relevance.
The Logic: People search for information using words. Even when searching for an image we use words to find that image. Making sure that a page is optimized for a specific search term makes that page much more helpful to the user.
Link Building Still A Viable Option. Rather than looking at guest posting as a way to gain links, think of it as a PR investment with a backlink as a bonus.
Link Building, The SEO Scapegoat Ever since the Google Penguin update, link building has had a pretty shifty reputation. After the update, there was this sort of mass “take my site link down or I’ll disavow you” craze. It was insane. I’d bet we received well over 100 requests to take links to other sites off our pages.
Starting up a blog is a very interesting hobby. If you follow the right steps, it is completely possible to turn it into a full-time job that brings stable income. Luckily, as the whole online world has dramatically evolved in terms of providing quality information, there are numerous useful sources rich with tips for beginner bloggers.
As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
MARKETING TO THE “WHY” ; Tapping into the Psychology of Buying. Psychology is the study of the mind and, especially, behavior.
If you’re having problems with sales – if your conversions aren’t what you want them to be -, it could very well be that you aren’t reaching the right part of your consumer. For example, they may want something purple, but it isn’t the purple socks you’re selling. In short, you’re having a problem with inspiration.
This is where the brainstorming comes in, and the research, and the content strategy, and the editorial calendar and, finally, the content creation.
Think of Your Site as a Huge Q&A Session
Any time a new visitor reaches your site, they have a question. They’ve come to your web page, blog post, video or infographic because they hope to find the answer to that question. That question might be, “Who is this company and what do they stand for,” or it might be, “How do I do this?” There are many possibilities, and your site should aim to answer them all.
Unless you rely totally on PPC for your traffic, organic search is a really big deal for the welfare of your online company. Another way of saying this is, if you don’t have an effective SEO campaign, growth will stagnate …
Now, you probably already know this, which is why you’re here. You know that optimization is a necessary thing – all the good business blogs are talking about it. You know you need some kind of marketing that focuses on your online business, even if you have a brick-and-mortar counterpart.
Manipulation in Marketing, what does that mean? For those of you who feel like all marketing is manipulation – and therefore choose t
What is Manipulation, Really?
Firstly, when was the last time you looked up what “manipulation” meant? Did you know there were two different meanings? Did you know that only one of them is negative?
The first meaning is to handle or control, typically in a skillful manner. Therefore, one can manipulate a robotic arm or remote control car.
The second meaning is to control or influence cleverly, unfairly or unscrupulously. This is the meaning most often applied to marketing. As Arth says, it’s the implied word behind marketing. As if, simply by being a marketer or by participating in the act of marketing, you are unscrupulous.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.