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The Essential Pieces of Modern Marketing Strategies

The Essential Pieces of Modern Marketing Strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it
In today's increasingly modern and competitive business landscape, you need modern marketing strategies to survive. But where do you start?

 

 

Integration

 

A marketing plan should encompass all avenues of advertising and branding - not just online elements. The challenge is integrating offline and online methods of your marketing plan to function like clockwork.

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Mohammed Bin Afif's curator insight, March 21, 2013 6:21 PM

Understanding Integration: This article gives an excellent, easily understood description of integration and allows someone new to the topic to understand and grasp to cencept of integration within the realms of integrated marketing communication quite quickly.

 

The definition of integration is to combine different elements into one more unified approach. This defnition is adopted in marketing plans, which "should encompass all avenues of advertising and branding - not just online elements." The desired outcome for integration is for both online and offline marketing efforts to function like clockwork. 

 

Integrated markeing can include QR codes and web addresses in print advertising for consumers to easily access further information when and if required.

 

A key to integration, within integrated marketing communication, is to use consistant branding messages accross all channels. This constant and consistant use of brand slogans, messages and marketing pitches will drill your brand, message or slogan into consumers. An approach that is not integrated will not have the same success and confuse consumers as they try to understand mixed messages which do not individually stand out as the brands key differentiation with other brands.

 

One thing I need to add is the reason for integration, which assists in the understanding of it. The reason for integration, and anticipated outcome, is to generate financial returns and develop brand and shareholder value in the long term. 

Ben Hamer's comment, April 8, 2013 6:48 PM
This article discusses the importance of modern marketing strategies and how to create effective integration for their product, brand or company. The article provides effective ways of utilising marketing communication through integration; including offline goods and services to online marketing, the encouragement of online reviews and the use of leverage technologies which allows you to engage with your customers though their smartphones. The most important message I got from this article is to use consistent brand messaging across all channels. For a brand this means them not changing their overall message or slogans so as to maintain consistency. You want to avoid confusion with customers as a brand.
Danielle X's comment, May 9, 2013 8:57 PM
Modern marketing strategies are very important for a business, especially in this digital age, company's website is essential , it presents the brand, comminucates with customers, intoduces products and services etc. this article discusses those effective ways of marketing communication and how to achieve it through integration. And its not just online marketing, it also includes offline products and services. Its very important to maintain consistency of messages across all the channels, online and offline.

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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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Google to Shut Down Classic Google Maps, Will Introduce New Lite Version

Google to Shut Down Classic Google Maps, Will Introduce New Lite Version | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has announced it will be shutting down the classic version of Google Maps. As a result, it will be replaced by a faster, ‘lite’ version.
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Arti Sharma's curator insight, April 20, 8:29 AM

Yet another way to create user experience and lead the way. Browser compstability and able to do more with google maps seems interesting steps in this direction. 

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Five signs of old school SEO strategies

Five signs of old school SEO strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a number of companies around today that perform SEO-related job functions for different websites and businesses. In some cases, they have to make changes to the SEO tactics that were once used by their present clients.
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Not Everyone Reads Your Emails The Same Way

Not Everyone Reads Your Emails The Same Way | Content Strategy |Brand Development |Organic SEO | Scoop.it
We talk a lot about how to improve email campaigns, whether it be writing better subject lines, increasing signups or open rates, or adjusting frequency.
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5 Ways to Use Adaptive Content

5 Ways to Use Adaptive Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
With technology and information readily available, having unchanged content won't enhance your business. Here's how you can create an adaptive content.
The post 5 Ways to Use Adaptive Content by @albertcostill appeared first on Search Engine Journal.
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Google’s Truth Algorithm: 5 Facts You Should Know

Google’s Truth Algorithm: 5 Facts You Should Know | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is Google's Truth Algorithm coming soon? An in-depth review of Knowledge Based Trust and how it may impact you in the future.
The post Google’s Truth Algorithm: 5 Facts You Should Know appeared first on Search Engine Journal.
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Video marketing is the best way to connect with your customers

Video marketing is the best way to connect with your customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a whole host of methods for creating effective, entertaining and sharable content, from written articles to infographics, but the medium that is
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Generalists Vs. Specialists In SEO: What's The Best Approach? - Search Engine Land

Generalists Vs. Specialists In SEO: What's The Best Approach? - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
In a follow-up to her last column, Erin Everhart takes on the question of whether it's better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
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Marty Weintraub Explains How Psychographics Play a Role in Social Media Targeting

Marty Weintraub Explains How Psychographics Play a Role in Social Media Targeting | Content Strategy |Brand Development |Organic SEO | Scoop.it
Along with serving as the Founder and Evangelist of aimClear, Marty Weintraub is well known in our industry as an engaging personality and prolific speaker on all things marketing and paid campaigns.
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7 Expert Tips to Protect Your Online Reputation with SEO and Social Media

7 Expert Tips to Protect Your Online Reputation with SEO and Social Media | Content Strategy |Brand Development |Organic SEO | Scoop.it
Discover how to protect your online reputation with SEO and social media through these 7 expert tips and quotes.
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How to Use Medium: The Complete Guide to Medium for Marketers

How to Use Medium: The Complete Guide to Medium for Marketers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic. Imagine a really great writing app.
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25+ Embeddable Content Options To Make Your Blog Posts More Interesting

25+ Embeddable Content Options To Make Your Blog Posts More Interesting | Content Strategy |Brand Development |Organic SEO | Scoop.it
Embeddable user-generated content has been around for many years now, and it has added a lot of interesting context and value to many articles and blog posts.
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Understanding The Difference Between Queries And Keywords And What To Do About It

Understanding The Difference Between Queries And Keywords And What To Do About It | Content Strategy |Brand Development |Organic SEO | Scoop.it
Editor Note: Neil was the opening speaker for our SEJ Summit in Santa Monica this year, hosted by our partner, Searchmetrics. Want to learn more from speakers like him at our Summits throughout the year in NYC, Chicago, Dallas, San Francisco,...
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How to Use “hreflang” for Multilingual Websites

How to Use “hreflang” for Multilingual Websites | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this post, I’d like to explain a bit more about multilingual websites and how hreflang is important for these sites.
The post How to Use “hreflang” for Multilingual Websites by @michielheijmans appeared first on Search Engine Journal.
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Is Google’s Mobile Deadline of April 21st The New Y2K?

Is Google’s Mobile Deadline of April 21st The New Y2K? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google wants more mobile optimized websites. What will the penalty be if yours is not?
The post Is Google’s Mobile Deadline of April 21st The New Y2K? appeared first on Search Engine Journal.
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SEO 101: How to Use Google Analytics to Analyze Organic Search Traffic

SEO 101: How to Use Google Analytics to Analyze Organic Search Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this post, we're going to show you some ways to analyze organic search traffic using Google Analytics segments, dashboards, and reports.
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15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)

15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter) | Content Strategy |Brand Development |Organic SEO | Scoop.it
Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.
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Sinister 404s – The Hidden SEO Danger of Returning The Wrong Header Response Code [Case Study]

Sinister 404s – The Hidden SEO Danger of Returning The Wrong Header Response Code [Case Study] | Content Strategy |Brand Development |Organic SEO | Scoop.it
A few weeks ago, I was contacted by a small business owner about my SEO services. And what started out as a simple check of a website turned into an interes
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Summary – Know Your Header Response Codes


Although hidden to the naked eye, header response codes are critically important for SEO. The right codes will enable the engines to properly crawl and index your webpages, while the wrong codes could lead to SEO disaster. I recommend checking your site today (via both manual checks and a crawl). You might find you’re in the clear with 200s, but you also might find some sinister 404s. So check now.

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20 Ways to Write a Call to Action

20 Ways to Write a Call to Action | Content Strategy |Brand Development |Organic SEO | Scoop.it
Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.
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Quick & Dirty Content Audit

Quick & Dirty Content Audit | Content Strategy |Brand Development |Organic SEO | Scoop.it
Quick & Dirty Content Audit. You need to bite the bullet if you’re not an excel fan and open a new worksheet. The easiest way to start this is to do a crawl
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The idea behind the content audit is to upgrade the website in line with modern trends and communication standards. You don’t want your visitors to think you’ve woken up from a hundred-year sleep. You need to make sure your content remains relevant and updated at all times in order to maximize your online performance.

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Conversion Rates for the Most Popular Marketing Channels

Conversion Rates for the Most Popular Marketing Channels | Content Strategy |Brand Development |Organic SEO | Scoop.it
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
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5 (Very) Common SEO Mistakes You May Be Making When You Redesign Your Website

5 (Very) Common SEO Mistakes You May Be Making When You Redesign Your Website | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn about 5 common SEO mistakes companies make when redesigning their websites, and how you can avoid them when you redesign yours.
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11 Ways to Use LinkedIn Premium to Benefit Your Business

11 Ways to Use LinkedIn Premium to Benefit Your Business | Content Strategy |Brand Development |Organic SEO | Scoop.it
LinkedIn Premium can offer numerous benefits to individuals and companies. Here's how you can better utilize your own LinkedIn Premium subscription.
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How to Use Google Seller Ratings to Beat Your Competition

How to Use Google Seller Ratings to Beat Your Competition | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
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Search Trends by State: Top Trending Searches in All 50 States

Search Trends by State: Top Trending Searches in All 50 States | Content Strategy |Brand Development |Organic SEO | Scoop.it
Behold: The top search trends in every U.S. state from the past 12 months.
The post Search Trends by State: Top Trending Searches in All 50 States by @egabbert appeared first on Search Engine Journal.
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The Evolution of Keyword Research Tools [Infographic]

The Evolution of Keyword Research Tools [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it
Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.
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