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The Essential Pieces of Modern Marketing Strategies

The Essential Pieces of Modern Marketing Strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it
In today's increasingly modern and competitive business landscape, you need modern marketing strategies to survive. But where do you start?

 

 

Integration

 

A marketing plan should encompass all avenues of advertising and branding - not just online elements. The challenge is integrating offline and online methods of your marketing plan to function like clockwork.

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Mohammed Bin Afif's curator insight, March 21, 2013 6:21 PM

Understanding Integration: This article gives an excellent, easily understood description of integration and allows someone new to the topic to understand and grasp to cencept of integration within the realms of integrated marketing communication quite quickly.

 

The definition of integration is to combine different elements into one more unified approach. This defnition is adopted in marketing plans, which "should encompass all avenues of advertising and branding - not just online elements." The desired outcome for integration is for both online and offline marketing efforts to function like clockwork. 

 

Integrated markeing can include QR codes and web addresses in print advertising for consumers to easily access further information when and if required.

 

A key to integration, within integrated marketing communication, is to use consistant branding messages accross all channels. This constant and consistant use of brand slogans, messages and marketing pitches will drill your brand, message or slogan into consumers. An approach that is not integrated will not have the same success and confuse consumers as they try to understand mixed messages which do not individually stand out as the brands key differentiation with other brands.

 

One thing I need to add is the reason for integration, which assists in the understanding of it. The reason for integration, and anticipated outcome, is to generate financial returns and develop brand and shareholder value in the long term. 

Ben Hamer's comment, April 8, 2013 6:48 PM
This article discusses the importance of modern marketing strategies and how to create effective integration for their product, brand or company. The article provides effective ways of utilising marketing communication through integration; including offline goods and services to online marketing, the encouragement of online reviews and the use of leverage technologies which allows you to engage with your customers though their smartphones. The most important message I got from this article is to use consistent brand messaging across all channels. For a brand this means them not changing their overall message or slogans so as to maintain consistency. You want to avoid confusion with customers as a brand.
Danielle X's comment, May 9, 2013 8:57 PM
Modern marketing strategies are very important for a business, especially in this digital age, company's website is essential , it presents the brand, comminucates with customers, intoduces products and services etc. this article discusses those effective ways of marketing communication and how to achieve it through integration. And its not just online marketing, it also includes offline products and services. Its very important to maintain consistency of messages across all the channels, online and offline.
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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29 Experts Reveal The 3 Critical Link Building & SEO Tools They Rely On!

29 Experts Reveal The 3 Critical Link Building & SEO Tools They Rely On! | Content Strategy |Brand Development |Organic SEO | Scoop.it
Discover the exact link building & SEO tools 29 SEO experts use every single day. You will also learn exactly how they use them to drive rankings & traffic.
Level343's insight:

One thing that’s apparent, if you’re paying attention to the changes occurring in SEO: it’s more than analytics, technical and content strategies – it’s about human behavior, too.


How are people making those connections? The easiest and most time consuming way is earning links. That is important for SEO. Actually it’s two-fold process.

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The Most Important Part of SEO Success

The Most Important Part of SEO Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Most Important Part of SEO Success" If you’re hoping to boost your business performance through SEO, you need the numbers to assess how well you’ve...
Level343's insight:

At this point in the game, it’s well into 2015, and most savvy people that work online understands the fundamentals of SEO. It involves selecting relevant keywords for a campaign, then placing them strategically in the content throughout your site. 

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How to Increase Your Website’s Traffic Without Any Marketing

How to Increase Your Website’s Traffic Without Any Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
What if I told you that you can increase your traffic without any marketing? That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales. “How?” you may ask.
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How to Use Image #SEO to Build an Unexpected Advantage

How to Use Image #SEO to Build an Unexpected Advantage | Content Strategy |Brand Development |Organic SEO | Scoop.it
Images drive traffic, backlinks and a whole lot more. It’ll be a game changer for your SEO strategy in 2015 and beyond.
The post How to Use Image #SEO to Build an Unexpected Advantage by @jboitnott appeared first on Search Engine Journal.
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Self-Promotion Is The Best Way To Network

Self-Promotion Is The Best Way To Network | Content Strategy |Brand Development |Organic SEO | Scoop.it

Self-Promotion Is The Best Way To Network

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I don’t want to become a silent blogger but if this continues I may have to pull the plug. So I can’t complain and I’m not complaining, since it’s one of the best ways to tap into what the readers and market want to know. Call it self promotion or grand standing, but if you don’t have time to ask your readers what they want, nor do the research necessary, then at the very least, be willing to use your network to get your ass out there in order to get some answers.

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10 Must-Haves For Competitive #PPC Lead Generation (On a Budget) by @albertcostill

10 Must-Haves For Competitive #PPC Lead Generation (On a Budget) by @albertcostill | Content Strategy |Brand Development |Organic SEO | Scoop.it
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
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SEO Outreach Strategies for 2015

SEO Outreach Strategies for 2015 | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO Outreach strategies to form valuable relationships with industry influencers are only going to increase in importance in 2015.
Level343's insight:

Outreach is best utilized as a kind of brand awareness program for the audience that counts the most. With that in mind here are some outreach strategies to employ this year.

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Brand Storytelling 101: The Essential Elements

Brand Storytelling 101: The Essential Elements | Content Strategy |Brand Development |Organic SEO | Scoop.it
Today, however, a brand has evolved into something far more powerful than just a look. It is actually your identity and personality.
The post Brand Storytelling 101: The Essential Elements by @matt_secrist appeared first on Search Engine Journal.
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Your Blog Should Not Require A Topic Generator

Your Blog Should Not Require A Topic Generator | Content Strategy |Brand Development |Organic SEO | Scoop.it
Your Blog Should Not Require A Topic Generator. If it does, maybe you should be blogging?
Level343's insight:

Feed Your Community, Not Your Ego

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Google to Separate Google+ Into Two Separate Services

Google to Separate Google+ Into Two Separate Services | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google executive Bradley Horowitz confirmed late last night that there are some changes coming to Google+, and he has been placed in charge of two new branches of the social network.
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How to find great content? The ultimate guide to Content Curation

How to find great content? The ultimate guide to Content Curation | Content Strategy |Brand Development |Organic SEO | Scoop.it
So much content written on the web everyday, that sometimes finding great content to read becomes a challenge. With the onset of different social media tools, discovering awesome content to share with your community is a thrill in itself. Content Curation is unlike Content Marketing where it focuses on amalgamating content from different sources on…
Level343's insight:

People love to read great content. How can you provide it to them?

Here’s a few ideas on getting started...

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The Key to Great Content

The Key to Great Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
The key to great content is that it’ll promote your cause. It’s a win- win. In the end, make sure your efforts are streamlined. Tracking and measuring...
Level343's insight:
What Wows Your Customers? 

Nothing delights a customer more than finding the precise answers to their questions – right there! So before you can pick a topic to create great content, you need to identify what your customers need. Are there any particular topics trending with your customers? Are there any questions that your customers are asking but don’t really have a satisfactory answer to? Well, this is what you need to be targeting!

 
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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make constant algorithm changes right under our noses. Columnist Nate Dame explains.
Level343's insight:
Two Reasons For Fewer Google Algo Update Announcements

I don’t think that Google will ever kick back, put up their collective feet, and stop updating. So why the drop?

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32 Bloggers Reveal their Favorite Site Building Platform and Share their Best Tips to Stand Out -

32 Bloggers Reveal their Favorite Site Building Platform and Share their Best Tips to Stand Out - | Content Strategy |Brand Development |Organic SEO | Scoop.it
For anyone looking to make a website and run an online business though questions come into mind. 1) Which site building platform should I select for my blog? 2) What are the costs involved in running my site? 3) How do I make my website different in a competitive niche? Giving you the right answer... Read more »
Level343's insight:

 Thanks for the inclusion!!

 

It’s emotionally challenging to get started. So don’t get bogged down trying to fill your site with tons of content, you’ll never get the thing launched.My formula is three posts and three pages. That’s it. Then launch.

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5 Local SEO Tools For E-Commerce Merchants

5 Local SEO Tools For E-Commerce Merchants | Content Strategy |Brand Development |Organic SEO | Scoop.it
Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails.
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Why Aren’t More Brands Taking Advantage Of Instagram?

Why Aren’t More Brands Taking Advantage Of Instagram? | Content Strategy |Brand Development |Organic SEO | Scoop.it
We recently looked at a study from Yesmail, which found a shockingly low percentage of brands are using Instagram despite the visual social service providing excellent engagement for most brands that are taking advantage.
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Write The Headlines Your Readers Want: 5 Hacks You Need to Use

Write The Headlines Your Readers Want: 5 Hacks You Need to Use | Content Strategy |Brand Development |Organic SEO | Scoop.it
Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want.
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Advantages of Outsourcing SEO to an Agency

Advantages of Outsourcing SEO to an Agency | Content Strategy |Brand Development |Organic SEO | Scoop.it
Dear Community, although I work for an agency, this post is not as biased as you might think: Earlier in my career, I managed SEO in-house for a middle market firm, and later I did freelance SEO work…...
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Why You Should Never Micromanage Your SEO Firm

Why You Should Never Micromanage Your SEO Firm | Content Strategy |Brand Development |Organic SEO | Scoop.it
You’re not getting the results you want from your SEO firm. Is it possible you're micromanaging, and hurting results in the process?
Level343's insight:

Many SEO firms do a great job doing SEO, but not such a great job communicating. This can make clients feel uneasy about whether or not work is getting done. A lot of SEO firms also neglect to set realistic expectations with clients during the sales process, for fear that by painting a less rosy picture than a competitor, they might lose that client’s business. If you want to get the most from your SEO efforts, look for a firm that is frank with you, perhaps even telling you things you don’t want to hear.

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Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs

Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs | Content Strategy |Brand Development |Organic SEO | Scoop.it
Relying solely on social media is a slow and increasingly expensive way to grow your business. Accelerate the process by getting your message in front of larger audiences.
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3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love

3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love | Content Strategy |Brand Development |Organic SEO | Scoop.it
The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something. Every content marketer knows this feeling. It’s that moment of uncertainty at the beginning of the writing process.
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The science of good storytelling

The science of good storytelling | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’re exposed to thousands of marketing messages every day. The best advertising illustrates through stories where the consumer or product is hero.
Level343's insight:

Storytelling forms part of the very fabric of human existence.

 

From the make-believe of our childhood to the misunderstood music of our teenage years, and the daydreams and nightmares of our adult lives, stories are our constant companions.

 

In a world where we the number of marketing messages that we’re exposed to every day is in the thousands, the most powerful – and memorable – advertising doesn’t simply inform but illustrates through stories where product is hero, or makes you a hero.

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Should You Customize Your #SEO Strategy For Specific Niches?

Should You Customize Your #SEO Strategy For Specific Niches? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy.
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Get More Conversions Using These 12 Twitter Stats #Infographic

Get More Conversions Using These 12 Twitter Stats #Infographic | Content Strategy |Brand Development |Organic SEO | Scoop.it
Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales.
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Marco Favero's curator insight, March 2, 3:47 AM

aggiungi la tua intuizione ...

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7 SEO strategies to implement in 2015 - The Next Web

7 SEO strategies to implement in 2015 - The Next Web | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will…
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