Understanding how the mind operates is an essential part of marketing and conversions, and always has been.
What you’ll be learning today largely fits into 3 distinct categories:
Why people who feel “connected” with your brand are better customers.
1. Why personalization & follow-up information are critical in getting people to take action.
2. How your price points effect conversions (and customer’s perceived value of your products).
3. All of that with the research to back up the claims laid.