With thousands of individual product detail pages and category pages, e-commerce sites have many opportunities for great SEO. But, there's some catches.
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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations. Delete the scoop?
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Google plans to add filtering mechanisms to Google+, allowing users to receive more relevant social content as the company seeks to challenge rival Faceb...
I love the one comment in this post...Excellent.
I have a friend who loves yarn. It is just not my thing. I might glance at her stream and that's fine, but if I wanted to explore something about yarn I would not start with her, I'd go exploring on the web on my own and I wouldn't want what I find filtered by my relationship to her. Delete the scoop?
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Without a doubt, the most frequent post request I've had on this site is a post about link building.
Not sure if you know ViperChill's Glen Allsopp but he's one wicked smart guy! Delete the scoop?
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Solving the new SEO success analytics & measurement riddle, from traditional to radical methods...
Google is in business for Google. Delete the scoop?
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Learn how to find and analyze social media assisted conversion in Google Analytics... Delete the scoop?
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Google+ has added Business Pages and the next step integrate updates from these Google Plus pages into search results... Delete the scoop?
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Aaron Wall: initially when Panda hit...it seemed to hit larger sites with higher page counts. There are some exceptions to that, where some larger sites with either brand or some great user experience metrics slid through (and then as Google got more confident with the Panda algorithm they eventually applied it to some smaller sites as well).
What it boils down to, is Google is looking out for Google. Pic used- http://www.seobook.com/google-longtail-keywords-infographic Delete the scoop?
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Testing different adverts in your Google Adwords account is easy to implement and can be a real quick-win within your PPC strategy.
The Fogg is surrounding your brain... Stop trying to second guess what might or might not work, just test it! Delete the scoop?
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Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content!
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Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.
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The second in a series focusing upon search-related patents that are important when it comes to SEO, this one focusing upon the patent Information Retrieval Based on Historical Data... Delete the scoop?
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The beginning of a series on the most important SEO patent filings, with a focus on the very first PageRank patent application... Delete the scoop?
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Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.
Asking the Right Questions
We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:
Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.
What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?
How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.
Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site. Delete the scoop?
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Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.
This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form. Delete the scoop?
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Today Google's Engineering Director Scott Huffman released the first of (hopefully many) monthly updates announcing the changes Google has i... Delete the scoop?
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Google TV is a new experience that combines TV, the entire web, and apps -- as well as a way to search across them all. Take a tour, learn how it works, and find out how to get it. Delete the scoop?
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Google's secure search does not provide the search query used to visit a site. Learn five steps to gain deeper insights into this traffic.
In this post, about an important Google change, I want you to focus less on the data but focus more on the methodology. And. So important. I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let's together make a smarter ecosystem. Delete the scoop?
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Why businesses need a content strategy before a social media strategy and how to create one to engage audiences and build strong communities.
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Sometimes talking about a topic and actually doing the work is like night & day. Only hard data can save you... Delete the scoop?
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SEO for e-commerce websites goes far beyond installing Google Analytics and adding a keywords meta tag. It’s critical that you choose an ecommerce platform that includes the SEO features you’ll need to succeed.