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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Image sourced from Daily Blogma 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want.
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If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful. Delete the scoop?
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For example, you might hear conventional wisdom that you should get a top-level domain (TLD) for specific countries. You also might hear about subfolders, or possibly microsites. Before helping you navigate through these choices, a few definitions might clarify these options:
Wise, actionable information. A must read if you work in International SEO. Delete the scoop?
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