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SEO and Duplicate Content Issues That Hurt Google Traffic

SEO and Duplicate Content Issues That Hurt Google Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
From www.highrankings.com - December 7, 2012 2:12 PM
In this article Jill Whalen explains how to check for duplicate content, the various forms it may take on a website, and provides recommendations on how to clean it up.

 

How to Check for Duplicate Content

 

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If a lot of dupes show up in the search results, you may have a Google duplicate content issue.

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Understanding Visitor Behavior – Do They Like Your Content?

Understanding Visitor Behavior – Do They Like Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
From level343.com - December 6, 2011 12:38 PM
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.

 

 

Asking the Right Questions

 

We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:

 

Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.

 

What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?

 

How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.

 

Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.

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The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
From level343.com - November 30, 2011 8:11 PM

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.

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Human Behavior Theories That Can be Applied to Web Design

Human Behavior Theories That Can be Applied to Web Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
From sixrevisions.com - December 3, 2011 1:37 PM
This article discusses psychology concepts and theories in the context of web design, usability, and UI interaction.

 

In almost everything we undertake as web designers, psychology plays an important role. Whether the influence is subliminal or explicit, and whether you leverage common trends and conditions, understanding the experience of the audience and their perception of your web design gives you a great advantage.

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The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
From level343.com - May 4, 2011 2:28 PM
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.
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