Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know.
So by directing your marketing efforts in acquiring more profitable clients, you can increase your revenue and profit even without increasing traffic or spending more on content creation and marketing. Now the big questions that comes up is, why people from New York City are our best clients, what they are purchasing and what we can do, so that they buy more. If you can get answer to these questions, you can increase your sales within few weeks without increasing website traffic or spending more on content marketing. And this should be our aim as a marketer. I hope this answers my question: Why best customers generate more profit than average or low value customers?