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A Rant on Why I Disagree with so many Blogging and Content Marketing Experts

A Rant on Why I Disagree with so many Blogging and Content Marketing Experts | Content Strategy |Brand Development |Organic SEO | Scoop.it

Let me be clear, this is NOT a personal attack on anyone. In fact, if a person’s name is mentioned here in this post, it means I respect them greatly. Frankly, I don’t spend time online dropping names of people I don’t like. 

 

For some reason though, some folks in this industry feel it’s not kosher to openly disagree with other bloggers and experts —like it’s a sign of disrespect or something. To me, that’s just crapola. If we never disagree amongst ourselves how in the heck are we going to make progress?

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Top 9 SEO Reasons Against Building Microsites

Top 9 SEO Reasons Against Building Microsites | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful.

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3 domain strategies for international SEO

3 domain strategies for international SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

For example, you might hear conventional wisdom that you should get a top-level domain (TLD) for specific countries. You also might hear about subfolders, or possibly microsites. Before helping you navigate through these choices, a few definitions might clarify these options:

 

Wise, actionable information. A must read if you work in International SEO. 

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