Content Strategy |Brand Development |Organic SEO
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Fresh Content is king -SEOs, copywriters & search engines.
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3 Overlooked Link Building Opportunities

3 Overlooked Link Building Opportunities | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are 3 link building opportunities that site owners can leverage to help diversify their link profile.

 

If you want to stick to a white hat link building strategy it’s important that you diversify your link sources as much as possible. Relying too heavily on one form of link building leaves your website in a vulnerable position—what if that link building tactic becomes classified as web spam and 65% of your links are now junk? A lot of site owner struggle to find new link building opportunities, but finding new link sources isn’t as complicated as you might think.

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Google Panda vs Google Penguin: Which Are The Differences? [Infographic]

Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it

A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimise your website to avoid being penalized by any of the two.

 

Sometimes eye candy explains things so much better, don't you think? How'd they do on this one I wonder...


Via Robin Good
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How Google Has Devalued Organic Links [Infographic]

How Google Has Devalued Organic Links [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it

Over the years Google has moved to "fight spam" at the same time Google's business development team has pushed to "make spam." The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links.

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Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords

Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords | Content Strategy |Brand Development |Organic SEO | Scoop.it

Aaron Wall: initially when Panda hit...it seemed to hit larger sites with higher page counts. There are some exceptions to that, where some larger sites with either brand or some great user experience metrics slid through (and then as Google got more confident with the Panda algorithm they eventually applied it to some smaller sites as well).

 

What it boils down to, is Google is looking out for Google.

Pic used- http://www.seobook.com/google-longtail-keywords-infographic

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Social Media Statistics of the Day | Internet Marketing Blog

Social Media Statistics of the Day | Internet Marketing Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to...

 

Awesome job Matt Siltala... great eye candy. Worth bookmarking for sure!

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Infographic: Content Marketing to Replace Traditional Advertising?

Infographic: Content Marketing to Replace Traditional Advertising? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The following infographic from Marketo gives some interesting insights about content marketing. Highlights include why content marketing should be used, how companies are using it, and investment into content marketing by companies.
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