Over the past year we’ve heard a lot of phrases like “thin content” and no “added value” and “low quality” content. Google is looking to ensure that websites offer quality content and if your site...
Take a look at your content and look for areas that you can breathe some more information and life into it. Try to really paint a picture with your words and offer insights, tips and information to site visitors.
While you may be doing this because lost rankings forced you to revisit your content, that should be the last thing on your mind as you write your content.
Think about your readers and not the engines, and you’ll do great.