Matthew Barby shares his insight into the best practises of on-page SEO and how you can benefit all your off-page activities in the process.
Avoid overly-dynamic URLs as they are not good practise for SEO. All of your URLs should be set up in a logical way that gives an idea to what the user can expect from the content of the page.
For example, if you were to see www.domain.com/index.php?12345/ then it would be almost impossible for you to guess what that page was about. On the other hand, www.domain.com/green-plastic-bags/ is most likely to be about Green Plastic Bags.
This will also help the search engines to understand exactly what the page content is related to and goes back to the point made above by Marketing Sherpa.