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It's Not Co-Citation.. but it's still awesome! (Or what's really going on in the SERPs?)

It's Not Co-Citation.. but it's still awesome! (Or what's really going on in the SERPs?) | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is Anchor Text really dying? Will co-citation analysis, or lexical co-occurrence replace it as a ranking signal? Find out here.

 

I think this is readily explained by the fact that Link Popularity is a much more ambiguous query with lots of room for query disambiguation. As a result it’s also a highly competitive query, having around three times the results and many more exact match domains.

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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Why You Need to Start Creating Long, Evergreen Content Today

Why You Need to Start Creating Long, Evergreen Content Today | Content Strategy |Brand Development |Organic SEO | Scoop.it
Has your business truly invested in content yet? Julia McCoy has the top reasons why every business needs to create useful, evergreen content.
Level343's insight:

Evergreen content is our Rock!!

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The Big List of Google Penalties for SEO

The Big List of Google Penalties for SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Check 27 Different Google Penalties that Could be Hurting your Website. The Big List of Google Penalties for SEO
Level343's insight:
Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of the following penalties.
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Level343's curator insight, May 27, 2:42 PM

Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of the following penalties.

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SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC

SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC | Content Strategy |Brand Development |Organic SEO | Scoop.it
Bing Ads released more information this week on its study of the additive effect of paid search ads and organic search performance. According to Bing, ...
Level343's insight:

PPC and organic SEO works... if you have the budget!

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5 Ways to Discover Alternatives & Compare Your Site to Your Competitors

5 Ways to Discover Alternatives & Compare Your Site to Your Competitors | Content Strategy |Brand Development |Organic SEO | Scoop.it
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.
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How to Retain Traffic After Domain Change

How to Retain Traffic After Domain Change | Content Strategy |Brand Development |Organic SEO | Scoop.it
Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.
Level343's insight:

Interesting insight... 

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4 Technical SEO Issues That Often Go Unnoticed

4 Technical SEO Issues That Often Go Unnoticed | Content Strategy |Brand Development |Organic SEO | Scoop.it
Focusing on great content for your website, but failing on technical SEO is like putting Fernando Alonso in the 2015 McClaren F1 car. You have a great asset, but are being held back by technical issues!
Level343's insight:

Time consuming but well worth it... after all that's what the article is stating. Make the time, it's well worth it!

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How to Avoid Nasty #SEO Creep After 10 Years of Optimization by @stoneyd

How to Avoid Nasty #SEO Creep After 10 Years of Optimization by @stoneyd | Content Strategy |Brand Development |Organic SEO | Scoop.it
Continually assessing your site's performance, and making tweaks as along the way helps minimize "SEO creep" that can lead to frequent site rebuilds.
Level343's insight:

Great read!!

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Earning Links Through Trust: How Site Design & Content Quality Impact Your ... - Search Engine Land

Earning Links Through Trust: How Site Design & Content Quality Impact Your ... - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
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7 Places For Blogger Outreach

7 Places For Blogger Outreach | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are 7 places for blogger outreach that I personally have used and, still use today. To partner with specialty bloggers, you can connect with them...
Level343's insight:

Marketing analysts have found that retailers who partner with small, defined niche sites receive higher converting traffic. To partner with specialty bloggers, you can connect with them where they hang out the most. Here are 7 places for blogger outreach that I personally have used and, still use today.

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4 SEO Strategies for Your Local Business

4 SEO Strategies for Your Local Business | Content Strategy |Brand Development |Organic SEO | Scoop.it

Local SEO is focused on your immediate area or a specific region, province, state California (state) San Francisco (city) and Bernal heights (neighborhood)

Level343's insight:

Local SEO is focused on your immediate area or a specific region, province, state, like California (state), San Francisco, (city) and Bernal heights (neighborhood) the great thing about local SEO is you can create a footprint locally and the results of your efforts can grow. Therefore, when people in a particular area are looking for your business, the search engines will dish up the most relevant eligible results based on the query.

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Phantom 2 – Analyzing The Google Update That Started On April 29, 2015

Phantom 2 – Analyzing The Google Update That Started On April 29, 2015 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Two years ago on May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking a
Level343's insight:

And remember, Penguin 2.0 rolled out just a few weeks after Phantom 1. It’s going to be very interesting to see if the next Penguin update follows that model. I guess we’ll find out soon enough. :)

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Sylvie Bédard's curator insight, May 18, 9:50 AM

Entre les maj de Google annoncée, et les non-annoncées, une seule constante: la qualité des contenus et des sites!

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How Can You Create Pinnable Content If You’re Not a Visual Brand?

How Can You Create Pinnable Content If You’re Not a Visual Brand? | Content Strategy |Brand Development |Organic SEO | Scoop.it
As we’ve started to dig in on the best way to connect with our audience on Pinterest, we came across an interesting question: How can we best create visual content for Pinners to Pin?
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5 Ways Social Media Can Cost Corporations Future Business

5 Ways Social Media Can Cost Corporations Future Business | Content Strategy |Brand Development |Organic SEO | Scoop.it
5 Ways Social Media Can Cost Corporations Future Business. Cameron Johnson discusses the variables when it comes to negative feedback in social and what...
Level343's insight:

Offering Bad Solutions

So many people fall into that trap... "well I read it on the Internet" It's exhausting!

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What’s Happening At Google I/O 2015

What’s Happening At Google I/O 2015 | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Google developer conference, Google I/O, featuring a lineup of design-focused content for developers and designers.
The post What’s Happening At Google I/O 2015 by @AllieGrayFree appeared first on Search Engine Journal.
Level343's insight:

It was awesome... watched it live!!

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5 Trends That Signal The Extinction Of Organic Search Results - Marketing Land

5 Trends That Signal The Extinction Of Organic Search Results - Marketing Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
As Google's Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel Cristo.
Level343's insight:
What It Means For The SEO:

Whether you want to search via typing or speaking on a desktop, mobile, watch or head-mounted display, there is a good chance that you’ll be seeing fewer blue links and more “best answer” type search results.

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Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches - Search Engine Land

Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Up to four paid business listings will display with direction and click-to-call links.
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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | Content Strategy |Brand Development |Organic SEO | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.
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Mastering Social Media for Big Brands by @thebigdebowski

Mastering Social Media for Big Brands by @thebigdebowski | Content Strategy |Brand Development |Organic SEO | Scoop.it
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?
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13 Unexpectedly Great Marketing Tactics

13 Unexpectedly Great Marketing Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sometimes mixing up your marketing yields the best results
The post 13 Unexpectedly Great Marketing Tactics appeared first on Search Engine Journal.
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Content Marketing For Local Businesses: Get Creative & Pay To Play - Search Engine Land

Content Marketing For Local Businesses: Get Creative & Pay To Play - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.
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Should You Customize Your SEO Strategy for Specific Niches?

Should You Customize Your SEO Strategy for Specific Niches? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Customization is the heart of any successful SEO Strategy. In our latest post from Brian Harnish, find out if you should customize your niche SEO Strategy.
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4 Great Ways to Make Content Shareable

4 Great Ways to Make Content Shareable | Content Strategy |Brand Development |Organic SEO | Scoop.it
4 Great Ways to Make Content Shareable - Shareable Content So what have we learned? Positive, interesting or entertaining listicles that are easy to share
Level343's insight:

It’s short-term fame, however. When everything is said and done, viral content generally brings a little bit of joy as people pour into peruse, but it’s short-lived. Most of those visitors are fair-weather friends, quickly gone once the fervor drops. The people who stay make viral content – or any kind of content – worthwhile. For them, create quality, consistent content and build a solid long-term following.

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How to Claim an Orphaned Google+ Page | Whitespark

How to Claim an Orphaned Google+ Page | Whitespark | Content Strategy |Brand Development |Organic SEO | Scoop.it
Level343's insight:
Take control of your previously verified Google listing

If this is your business or you have access to the phone number on the listing, follow the steps below. For marketing consultants, the process is exactly the same, except they must notify the client to expect a call from Google. This works best if they can answer the phone the same day, or even the same hour.

 
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6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update

6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update | Content Strategy |Brand Development |Organic SEO | Scoop.it
After Mobilegeddon, you need to be sure you have a responsive Wordpress theme. Check out this list for six options to get started.
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Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content

Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content.
Level343's insight:

“When you have a domain-level algorithm update or ranking change, it can impact the whole site… Pages that should be drawing well could also be pulled down in the results.”

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