 Your new post is loading...
Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions. The good news is consumers trust content marketing!
Via Martha Spelman
|
Scooped by
Level343
|
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand.
|
|
Scooped by
Level343
|
Hello All, I am 3 months in at SEER and have been doing a lot of outreach for guest posts and offering other great content from our clients to bloggers.
|
|
Scooped by
Level343
|
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block. Asking the Right Questions We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions: Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site. What did they look at? – Which pages brought this amount of attention, and is it something you can replicate? How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for. Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.
|
|
Scooped by
Level343
|
Have you thought about content marketing to launch your business? Do you want to avoid the biggest mistakes while building your business online? Look no further.
|
|
Scooped by
Level343
|
The following infographic from Marketo gives some interesting insights about content marketing. Highlights include why content marketing should be used, how companies are using it, and investment into content marketing by companies.
|
|
Scooped by
Level343
|
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new, and extremely broad, discipline with no single definitive definition.
|
|
Scooped by
Level343
|
What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful... I'm always amazed at how we visualize the act of curation. It seems to revolve around libraries, museums; I'm guilty of this too. What's fascinating is what is curated online has no history other than it's still evolving. Everyday we are all a part of building that history. That’s' why I love everything that's involved in curating content. Just saying.
|
|
Scooped by
Level343
|
Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it." At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking.
|
|
Scooped by
Level343
|
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi... Do you need ANOTHER reason to keep our content fresh? In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
|
|
Scooped by
Level343
|
When we think about writing, planning or implementing copy for the web, most of us probably picture longer form text: blogs, about pages and information on... As the framework of the Internet expands and as app-based experiences gain momentum, we need to continue to re-evaluate how our practice needs to shift to best serve new contexts.
|
|
Scooped by
Level343
|
Why businesses need a content strategy before a social media strategy and how to create one to engage audiences and build strong communities.
|
|
Scooped by
Level343
|
Repurposing existing content is an efficient way to produce additional content to help grow your business online. While coming up with new, compelling content ideas is a daunting task; there is nothing wrong with offsetting new content development with repurposed and repackaged content.
|
|
|
Scooped by
Level343
|
I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.
|
|
Scooped by
Level343
|
To get a better understanding of how to create viral content, it's helpful to understand a few terms. Here's a basic glossary of viral content types you should consider for online marketing and SEO efforts.
|
|
Scooped by
Level343
|
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success. 1. TALK IS CHEAP. (SPEND TIME DEVELOPING CONTENT.) Bam... welcome to your reality check!
|
|
Scooped by
Level343
|
This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back la...
|
|
Scooped by
Level343
|
I have to admit I do like 4. Talk about local events – but do it strategically! How can you do this strategically? Example of what NOT to do: Write about a local event. Post it on Facebook and expect to get a lot of shares. Then, get bummed out because you received 1 like and no shares. What happened? See below! The take away on this is THINK LOCAL!!
|
|
Scooped by
Level343
|
Read about Quantity vs. Quality: What's More Important for Your Content Strategy? on the CopyPress blog. The Content Balancing Act
The bottom line? The best content strategy is to develop as much content as you can without stepping below your minimum quality threshold. This will vary between publishers and even change over time as your priorities shift.
|
|
Scooped by
Level343
|
Excellent post about content strategy and your value in this ever changing industry... In practice it will take a long time for client-side advocates to lead their organizations into the change management programs they actually need to start to get a hold of their content and web problems. But it’s starting to happen. And those of us who work as consultants should take an active role in the process, by refusing to participate in unethical selling practices. Picture credit: http://nazareneblogs.org/kpprobst/files/2010/12/shopaholic.jpg
|
|
Scooped by
Level343
|
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.
|
|
Scooped by
Level343
|
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so... I love the power of the Hash Tag. I'm an active user with #HonoringWomenWed: You can see at https://tweetreach.com/ TweetReach for #HonoringWomenWed Reached 97,528 people via 50 tweets
|
|
Scooped by
Level343
|
In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content. Ultimate, content should be to add value to your customer -- not just to boost your rankings. Just changing placenames in a real estate site won't work; it can be spotted easily as poor and lazy content.
|
|
Scooped by
Level343
|
By diversifying the types of content you develop you’re sure to find a method that your audience appeals to and that can aid in the pursuit of building your sites authority. [Infographic]
|
|
Scooped by
Level343
|
With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!
|
