Content Strategy |Brand Development |Organic SEO
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Fresh Content is king -SEOs, copywriters & search engines.
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How to Measure a Blog with Google Analytics

How to Measure a Blog with Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
How well is your blog performing? Learn how to measure a blog, your content marketing hub, by following these easy steps.

 

Within Google Analyitcs you can assign “Goals” to different destination URL’s or actions people take on your site. We’re currently tracking 8 goals on the blog and main site. We’re obviously in the business of providing SEO Consulting, so anytime a visitor requests more information about our services, we track that as a goal in analytics. Makes sense right?

 

Photo Credit: http://webservices.ahc.ufl.edu/files/2011/12/5653817859_a2cf291915.jpg

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Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article

Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...

 

 

Tactics
The most popular tactics are article-posting

(79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%).

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