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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.
Establish Credibility
Editors are busy people who are constantly badgered by pitches that are far off the mark, and they are the gateway to publication through which you must pass. So don’t waste their time.
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Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.
This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form. Delete the scoop?
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