Content Strategy |Brand Development |Organic SEO
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Fresh Content is king -SEOs, copywriters & search engines.
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Can The SEO Industry Embrace Long-Form Content?

Can The SEO Industry Embrace Long-Form Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long insightful writing. Barry Adams explores the issue.

 

Love this, great job by Barry Adams!

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The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn video - by Dr. Ralph F. Wilson

The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn video - by Dr. Ralph F. Wilson | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content.

 

Ultimate, content should be to add value to your customer -- not just to boost your rankings. Just changing placenames in a real estate site won't work; it can be spotted easily as poor and lazy content. 

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