As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long insightful writing. Barry Adams explores the issue.
Love this, great job by Barry Adams!
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Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
Tactics (79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%). Delete the scoop?
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