The good news is that businesses are investing more into content.
The bad news is the good majority of it is total crap.
Jonathon Colman did a commendable job lighting the industry up earlier this week arguing that We Can Do Better Than This. In his post, Jonathon takes a justified swing at the content being pushed out in the SEO world. He states that for a group fond of heralding “content is king”, we don’t actually invest in it. We don’t craft content designed to spark a discussion, make people think, or push ourselves beyond our comfort zones.
Instead, we throw a TV dinner down and wonder why we’re all looking bloated lately.
It’s not just SEOs who are lazy with content, of course. It’s a recurring theme on the Web. We are ALL lazy with content.