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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The Content Marketing Institute and MarketingProfs recently released their 2013 benchmarks on B2B content marketing.
Active Content Marketing: A Call To Action
If you’re a content marketer, embracing the practice of conversion optimization may be one of the most productive investments you can make in the success of your programs in the year ahead.
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The highest rewards come from the biggest risks. Sometimes you need to be willing to say “We believe in this, Fuck what the data says”. That’s when things gets exciting. Delete the scoop?
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