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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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For marketers, measurement a requirement. The C-Suite is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI.
This is also commonly misunderstood as an issue with Google Analytics; in fact it doesn’t matter which analytics program you are using because Google search is holding the data and never passing it through to your website, regardless of whether you are using Google Analytics, Omniture, or any other application.
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Define Ownership Content ownership becomes an issue in larger corporations. Questions have to be answers and roles have to be assigned. Delete the scoop?
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