Content Strategy |Brand Development |Organic SEO
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Fresh Content is king -SEOs, copywriters & search engines.
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Web Analytics: How to Handle Direct Traffic and Dark Social

Web Analytics: How to Handle Direct Traffic and Dark Social | Content Strategy |Brand Development |Organic SEO | Scoop.it
For marketers, measurement a requirement. The C-Suite is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI.

 

This is also commonly misunderstood as an issue with Google Analytics; in fact it doesn’t matter which analytics program you are using because Google search is holding the data and never passing it through to your website, regardless of whether you are using Google Analytics, Omniture, or any other application.

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Dec 1st 2011 Google Algorithm Update Demystified

Dec 1st 2011 Google Algorithm Update Demystified | Content Strategy |Brand Development |Organic SEO | Scoop.it
Today Google's Engineering Director Scott Huffman released the first of (hopefully many) monthly updates announcing the changes Google has i...
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The Death of Fluff Content: Content Strategy for Businesses

The Death of Fluff Content: Content Strategy for Businesses | Content Strategy |Brand Development |Organic SEO | Scoop.it
Instead of fearing the algorithmic change, and Google view point of quality the algorithm will be applying, it's time to put your site's destiny in your own hands.
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