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Web Analytics: How to Handle Direct Traffic and Dark Social

Web Analytics: How to Handle Direct Traffic and Dark Social | Content Strategy |Brand Development |Organic SEO | Scoop.it
For marketers, measurement a requirement. The C-Suite is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI.

 

This is also commonly misunderstood as an issue with Google Analytics; in fact it doesn’t matter which analytics program you are using because Google search is holding the data and never passing it through to your website, regardless of whether you are using Google Analytics, Omniture, or any other application.

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Content Curation Primer

Content Curation Primer | Content Strategy |Brand Development |Organic SEO | Scoop.it
What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful...

 

I'm always amazed at how we visualize the act of curation. It seems to revolve around libraries, museums; I'm guilty of this too. What's fascinating is what is curated online has no history other than it's still evolving. Everyday we are all a part of building that history. That’s' why I love everything that's involved in curating content. Just saying.

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