Content marketing. It was the darling of the marketing world in 2012, but it’s fallen on hard times lately. Why? Mostly because marketers are struggling with it, and as a result generating terrible content, which in turn is making people unhappy:
So how do you scale your content production to meet a rigorous schedule? First and foremost, you have to acknowledge that you as a content creator have limits.
There is a nearly literal well of ideas in your head around your product, service, or industry. That well refills over time; the rate of replenishment depends on how immersed you are in other ideas and how differently you can think about your industry.