Content Strategy |Brand Development |Organic SEO
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The Difference Between Information Architecture and UX Design

The Difference Between Information Architecture and UX Design | Content Strategy |Brand Development |Organic SEO | Scoop.it

 

Information Architecture, according to Wikipedia, is “the art and science of organizing and labelling websites … to support usability.“ According to the same source, User Experience is “the way a person feels about using a product, system or service. [This includes] a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.”

 

Even with regards to its definition, User Experience takes Information Architecture as its foundation and brings it to the next level.

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How Search is Changing the Online Purchasing Process

How Search is Changing the Online Purchasing Process | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search is changing the way consumers make choices. Understanding this is crucial to the success of every business.
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