Content Strategy |Brand Development |Organic SEO
22.8K views | +7 today
Follow
 
Scooped by Level343
onto Content Strategy |Brand Development |Organic SEO
Scoop.it!

The Difference Between Information Architecture and UX Design

The Difference Between Information Architecture and UX Design | Content Strategy |Brand Development |Organic SEO | Scoop.it

 

Information Architecture, according to Wikipedia, is “the art and science of organizing and labelling websites … to support usability.“ According to the same source, User Experience is “the way a person feels about using a product, system or service. [This includes] a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.”

 

Even with regards to its definition, User Experience takes Information Architecture as its foundation and brings it to the next level.

more...
No comment yet.
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

more...
(877) 910-4205 Mac Support 's curator insight, May 2, 8:47 AM
Fast and Affordable Online Repair Assistance for Macbook Call- 1-800-749-0397
Scooped by Level343
Scoop.it!

STOP Listening to “Everybody”: Keywords Still Matter

STOP Listening to “Everybody”: Keywords Still Matter | Content Strategy |Brand Development |Organic SEO | Scoop.it
Keywords Usage Still Matter. You look at the title, you look at the description, and then you decide which one promises you the most relevant result.
Level343's insight:
People use words to decide context and relevance. 

 The Logic: People search for information using words. Even when searching for an image we use words to find that image. Making sure that a page is optimized for a specific search term makes that page much more helpful to the user.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Risky SEO: Link Building Still A Viable Option

Risky SEO: Link Building Still A Viable Option | Content Strategy |Brand Development |Organic SEO | Scoop.it
Link Building Still A Viable Option. Rather than looking at guest posting as a way to gain links, think of it as a PR investment with a backlink as a bonus.
Level343's insight:
Link Building, The SEO Scapegoat Ever since the Google Penguin update, link building has had a pretty shifty reputation. After the update, there was this sort of mass “take my site link down or I’ll disavow you” craze. It was insane. I’d bet we received well over 100 requests to take links to other sites off our pages.
more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Use Google RankBrain in SEO | SEJ

How to Use Google RankBrain in SEO | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
We're not going to rehash how AI and machine learning work. Instead, we're going to look at how SEOs should use this Google RankBrain in their SEO strategy.
more...
No comment yet.
Scooped by Level343
Scoop.it!

3 Monetization Strategies

3 Monetization Strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it
Starting up a blog is a very interesting hobby. If you follow the right steps, it is completely possible to turn it into a full-time job that brings stable income. Luckily, as the whole online world has dramatically evolved in terms of providing quality information, there are numerous useful sources rich with tips for beginner bloggers.
Level343's insight:
Share your insight
more...
No comment yet.
Scooped by Level343
Scoop.it!

23 brilliant non-SEO tools to boost your agency’s productivity

23 brilliant non-SEO tools to boost your agency’s productivity | Content Strategy |Brand Development |Organic SEO | Scoop.it
Irina Nica talked to experts in the SEO industry to find out what tools they use to optimise their productivity
Post from Irina Nica
more...
Scooped by Level343
Scoop.it!

Google Adjusts the Impact of Ad Rank Formats - Search Engine Journal

Google Adjusts the Impact of Ad Rank Formats - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Keyword research: a key element of SEO & content marketing

Keyword research: a key element of SEO & content marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Don’t trust Google to structure your local data

Don’t trust Google to structure your local data | Content Strategy |Brand Development |Organic SEO | Scoop.it
As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
more...
No comment yet.
Scooped by Level343
Scoop.it!

MARKETING TO THE “WHY”

MARKETING TO THE “WHY” | Content Strategy |Brand Development |Organic SEO | Scoop.it
MARKETING TO THE “WHY” ; Tapping into the Psychology of Buying. Psychology is the study of the mind and, especially, behavior.
Level343's insight:
If you’re having problems with sales – if your conversions aren’t what you want them to be -, it could very well be that you aren’t reaching the right part of your consumer. For example, they may want something purple, but it isn’t the purple socks you’re selling. In short, you’re having a problem with inspiration.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Google Blogger vs. WordPress

Google Blogger vs. WordPress | Content Strategy |Brand Development |Organic SEO | Scoop.it
Trying to find the right CMS system can be overwhelming. You can go with either Google Blogger or WordPress.com. Here's why.
more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money

5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money | Content Strategy |Brand Development |Organic SEO | Scoop.it
Why building an email newsletter mailing list can go beyond growing revenue.
more...
No comment yet.
Scooped by Level343
Scoop.it!

SEO Jobs and Salaries Down in 2016, But Why?

SEO Jobs and Salaries Down in 2016, But Why? | Content Strategy |Brand Development |Organic SEO | Scoop.it
A study released this week reveals the amount of inbound marketing jobs are expected to drop for the first time in 4 years.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Content Strategy A Guide To Solving Your Audience's Questions

Content Strategy A Guide To Solving Your Audience's Questions | Content Strategy |Brand Development |Organic SEO | Scoop.it
This is where the brainstorming comes in, and the research, and the content strategy, and the editorial calendar and, finally, the content creation.
Level343's insight:
Think of Your Site as a Huge Q&A Session 

Any time a new visitor reaches your site, they have a question. They’ve come to your web page, blog post, video or infographic because they hope to find the answer to that question. That question might be, “Who is this company and what do they stand for,” or it might be, “How do I do this?” There are many possibilities, and your site should aim to answer them all.
more...
No comment yet.
Scooped by Level343
Scoop.it!

6 Painful SEO Lessons You Don’t Want to Learn Yourself | Level343

6 Painful SEO Lessons You Don’t Want to Learn Yourself | Level343 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Unless you rely totally on PPC for your traffic, organic search is a really big deal for the welfare of your online company. Another way of saying this is, if you don’t have an effective SEO campaign, growth will stagnate …
Level343's insight:
Now, you probably already know this, which is why you’re here. You know that optimization is a necessary thing – all the good business blogs are talking about it. You know you need some kind of marketing that focuses on your online business, even if you have a brick-and-mortar counterpart.
more...
No comment yet.
Scooped by Level343
Scoop.it!

7 Most Important Questions to Ask of Your SEO Data | SEJ

7 Most Important Questions to Ask of Your SEO Data | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
We live in a glorious age of data. But objective data alone can’t give you meaningful takeaways and conclusions. Here are questions to ask of your SEO data.
more...
No comment yet.
Scooped by Level343
Scoop.it!

New Search Engine Omnity Said to Be "Smarter Than Google"

New Search Engine Omnity Said to Be "Smarter Than Google" | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Washington Post reports that a new search engine called Omnity is on the way, which is targeted at researchers and students. Not only is it being recog
more...
No comment yet.
Scooped by Level343
Scoop.it!

Global SEO Strategizing 2016: An Interview with Motoko Hunt

Global SEO Strategizing 2016: An Interview with Motoko Hunt | Content Strategy |Brand Development |Organic SEO | Scoop.it
This exclusive interview with Motoko Hunt covers multiple topics relating to global SEO strategies.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Optimize Your Site Navigation Using These 4 Steps | SEJ

Optimize Your Site Navigation Using These 4 Steps | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
It is essential to consider users' navigational needs when designing your site. Follow these steps to improve visitors experience and conversions.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Marketing: Just Another Word For Manipulation?

Marketing: Just Another Word For Manipulation? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Manipulation in Marketing, what does that mean? For those of you who feel like all marketing is manipulation – and therefore choose t
Level343's insight:
What is Manipulation, Really? 

 Firstly, when was the last time you looked up what “manipulation” meant? Did you know there were two different meanings? Did you know that only one of them is negative? 

 The first meaning is to handle or control, typically in a skillful manner. Therefore, one can manipulate a robotic arm or remote control car. 

 The second meaning is to control or influence cleverly, unfairly or unscrupulously. This is the meaning most often applied to marketing. As Arth says, it’s the implied word behind marketing. As if, simply by being a marketer or by participating in the act of marketing, you are unscrupulous.
more...
No comment yet.
Scooped by Level343
Scoop.it!

The evolution of SEO

The evolution of SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?
more...
Scooped by Level343
Scoop.it!

6 Copywriting Tactics to Boost Your Conversion Rates | SEJ

6 Copywriting Tactics to Boost Your Conversion Rates | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do you want to boost your conversion rates? Try these clever copywriting tactics and get more sales right now.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Local marketing: What is the true local web?

Local marketing: What is the true local web? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
more...
Scooped by Level343
Scoop.it!

3 Ways to Reoptimize Underperforming Content

3 Ways to Reoptimize Underperforming Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Instead of solving your underperforming content problem with more content, why not tweak them? Here are three ways to reoptimize underperforming content.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Organic Rankings Now Affect Local, Google Says

Organic Rankings Now Affect Local, Google Says | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has updated its document on local ranking signals to include more traditional ranking signals we’ve grown accustomed to in organic search. These inc
more...
No comment yet.
Scooped by Level343
Scoop.it!

What You Need to Know About User Experience Design

What You Need to Know About User Experience Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
User experience is crucial in today's competitive digital marketplace. Make sure your message is heard by developing an impactful user experience.
more...
No comment yet.