Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
In order to achieve the ultimate goals of a web content strategy, the finer details need to be considered. Voice and tone strengthen brand image, while our processes build solid brand identity.
Keep language clear and concise and you’ll find that users and search engines reward you for it. Wear a White Hat. Structure content correctly and wrap it in metadata and you’ll pave the way for a richer user experience.
Find a way for your users to share their stories with you, and you’ve successfully reinforced a solid online content strategy foundation.