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Content Strategy Guide: 10 Elements of Content Strategy for the Web

Content Strategy Guide: 10 Elements of Content Strategy for the Web | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.

 

In order to achieve the ultimate goals of a web content strategy, the finer details need to be considered. Voice and tone strengthen brand image, while our processes build solid brand identity.

 

Keep language clear and concise and you’ll find that users and search engines reward you for it. Wear a White Hat. Structure content correctly and wrap it in metadata and you’ll pave the way for a richer user experience.

 

Find a way for your users to share their stories with you, and you’ve successfully reinforced a solid online content strategy foundation.

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO - Search Engine Land

From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization.
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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation.
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25 Great Design Resources for Your Content Campaigns

25 Great Design Resources for Your Content Campaigns | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s a no-brainer that more and more people are embracing visual content. Studies are showing just how important this format is for our content campaigns.
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The Power of Organic Ranking and How Not to Abuse It

The Power of Organic Ranking and How Not to Abuse It | Content Strategy |Brand Development |Organic SEO | Scoop.it
How can you stop yourself from misusing known ranking factors, and eventually prevent your website from losing organic rankings?
The post The Power of Organic Ranking and How Not to Abuse It by @rankingelite appeared first on Search Engine Journal.
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How to Write Good SEO Article

How to Write Good SEO Article | Content Strategy |Brand Development |Organic SEO | Scoop.it

How to Write Good SEO Article Let your voice shine through your work; if you're funny, generously sprinkle that humor all over your content.Keeping these tips in mind whenever you write new articles for your website will help you generate a much stronger SEO ranking. Not only that, but your growing audience will continue to see your dedication and expertise in the field, which helps improve your own business. It’s a win-win situation for everyone.

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5 Retargeting Ad Platforms You Need To Explore Today

5 Retargeting Ad Platforms You Need To Explore Today | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The post 5 Retargeting Ad Platforms You Need To Explore Today by @lorenbaker appeared first on Search Engine Journal.
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The Advanced Guide to YouTube SEO

The Advanced Guide to YouTube SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ranking in YouTube is no different than in the SERPs. Make sure you put the sweat equity into creating the best content to reap your reward.
The post The Advanced Guide to YouTube SEO by @albertcostill appeared first on Search Engine Journal.
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Leveraging Brand Mentions For Marketing & Links

Leveraging Brand Mentions For Marketing & Links | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Andrew Dennis notes that consumers are likely discussing your brand online. The question is, how will you use this information?
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How is Your Site’s SEO Doing?

How is Your Site’s SEO Doing? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Want to recover your site's drop in rankings or traffic? Here are some tips you should know when checking whether your site's SEO is doing well or not.
The post How is Your Site’s SEO Doing? by @tdevalk appeared first on Search Engine Journal.
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7 Infographics to Increase Landing Page Conversions

7 Infographics to Increase Landing Page Conversions | Content Strategy |Brand Development |Organic SEO | Scoop.it
Landing pages are simply the best way to increase conversions and drive more leads. View these landing page infographics to further increase conversions.
Level343's insight:

Love infographics... but they are time consuming!

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Google: Banned With AdWords? You Can Still Rank In Organic. - Search Engine Roundtable

Google: Banned With AdWords? You Can Still Rank In Organic. - Search Engine Roundtable | Content Strategy |Brand Development |Organic SEO | Scoop.it
A Google AdWords Help thread has something that is obvious to you and me, but when said out loud by a Googler, it makes you smile. In short, an AdWords advertiser was suspended from the ad network.
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We Tried All the Best Pinterest Marketing Tips. Here’s What Worked

We Tried All the Best Pinterest Marketing Tips. Here’s What Worked | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all. Here’s what worked for us.
The post We Tried All the Best Pinterest Marketing Tips. Here’s What Worked.
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SEO Can't Always Get What It Wants — Or Can It? - Search Engine Land

SEO Can't Always Get What It Wants — Or Can It? - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.
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7 Key SEO Activities That Can Now Be Automated - Search Engine Land

7 Key SEO Activities That Can Now Be Automated - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization.
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The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet | Content Strategy |Brand Development |Organic SEO | Scoop.it
Imagine removing all guesswork when you schedule your tweets, knowing the times that work for maximum clicks and maximum engagement.
As someone who shares frequently to social media, this info would be fantastic to have!
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DuckDuckGo Exceeds 10 Million Searches Per Day

DuckDuckGo Exceeds 10 Million Searches Per Day | Content Strategy |Brand Development |Organic SEO | Scoop.it
DuckDuckGo is celebrating that fact that, for the first time ever, the privacy-focused search engine has exceeded more than 10 million searches per day.
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Increase Your SEO Branding Power

Increase Your SEO Branding Power | Content Strategy |Brand Development |Organic SEO | Scoop.it
Increase Your SEO Branding Power. In this article we discuss a few quick tips you can undertake in order to use SEO as part of your brand strategy...
Level343's insight:

using your brand and SEO is really a smart way to capture not only your readers’ attention, and the attention of the community at large, but it will also give your brand recognition and visibility in the search engines.

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10 SEO mistakes made by businesses - Techworld.com

10 SEO mistakes made by businesses - Techworld.com | Content Strategy |Brand Development |Organic SEO | Scoop.it
Amo Sokhi, managing director at SEO specialist agency Polaris, highlights the pitfalls in many firms' SEO strategies
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Is Your Landing Page Missing These Critical Conversion Factors

Is Your Landing Page Missing These Critical Conversion Factors | Content Strategy |Brand Development |Organic SEO | Scoop.it
Solve a problem, make it personal, and go mobile - that sums up the secret of success for every landing page. Jump in to learn how you can do these!
The post Is Your Landing Page Missing These Critical Conversion Factors?
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9 Reasons Your Email Marketing Campaign Failed (And How to Fix It)

9 Reasons Your Email Marketing Campaign Failed (And How to Fix It) | Content Strategy |Brand Development |Organic SEO | Scoop.it
You’ve composed your email’s message. You’ve formatted its design. And, finally, you’ve pressed the “Send” button. So where’s all your traffic?
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Local SEO: Don’t Rely on Paid Inclusion

Local SEO: Don’t Rely on Paid Inclusion | Content Strategy |Brand Development |Organic SEO | Scoop.it
It's better to play the long game and forego paid local inclusion opportunities while adopting a natural, non-paid approach for success in Local SEO.
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“Google My Business” Pages Not Updated in Six Months May be Deactivated

“Google My Business” Pages Not Updated in Six Months May be Deactivated | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google confirmed yesterday that businesses who have not not logged into their “Google My Business” account may risk losing their verification.
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What? I mean why would you want to go on there... once it's there, it's done right? Think again.

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6 Steps to Getting More Website Traffic | Pronto Marketing

Marketing your business online is serious work that can make or break the success of a company. However, it is possible to master the basics yourself and start seeing tangible results without having to bend over backwards. But where do you start? Well, you need traffic.
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Good stuff, but nothing new.... 

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4 Things Most Leaders Don't Understand About SEO - Search Engine Land

4 Things Most Leaders Don't Understand About SEO - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search engine optimization (SEO) is not a "quick fix," and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses.
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Why Some Businesses Generate Higher Social ROI, While Others Waste Money

Why Some Businesses Generate Higher Social ROI, While Others Waste Money | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most people think that in order to drive a positive social media ROI, big budgets are usually required. But that's not always the case.
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