Content Strategy |Brand Development |Organic SEO
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Fresh Content is king -SEOs, copywriters & search engines.
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7 Ways to Screw Up a Content Marketing Plan

7 Ways to Screw Up a Content Marketing Plan | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.

 

Content marketing isn’t as simple as tossing up a few infographics and calling it a day – but really, no website traffic strategy is this easy to implement. By putting in the effort needed to avoid these seven potential mistakes, you’ll dramatically increase the likelihood that you’ll see positive results from your content marketing campaigns.

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Schema and CTR Increase

Schema and CTR Increase | Content Strategy |Brand Development |Organic SEO | Scoop.it
A small term-level case study into CTR uplift post implementation of hReview...

 

This isn’t a how-to post, as I wanted to focus more on quantifying the CTR benefits and also the difficulties inherent in trying to do so.

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