Case studies showing how the disavow tool works to remove link spam penalties and restore a sites former rankings.
> Building good links and doing lots of social/content/viral marketing, is not going to sort out your penalty
However, on the other hand:
> If all your links are low quality, then Google isn’t going to reward you for removing them, you need good links in the first place
In summary:
1 – Carry out a link audit and classify links
2 – Manually remove aggressive anchor text
3 – Add spam links to a text file
4 – Disavow spam links
5 – File reconsideration
6 – Await response
7 – Recover rankings
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