A 404 error basically tells you that you were able to connect to the server, but was unable to find what it was looking for. 404 pages are visible to a user who either followed a dead link or typed a wrong URL in the address bar. We have all seen the “Top 50 Creative 404 Pages” posts before, dont worry – this isn’t one of them!
Lets talk about how you can make a valuable 404 page, and how to capitalize on any link opportunities you might not even know you have!
What should you do with your 404 pages? Some experts recommend 301 redirecting your 404 page to the homepage, I disagree. Redirecting traffic to another page what may not have the content the user was hoping for can be worse than a 404 page.
The picture is from our 404 Page here....