It sounds really attractive: 9-5 hours. You get to focus on a single product. You can win over a single IT department. The grass is way greener over there. But the truth is, in the SEO world, the large enterprise is in trouble.
Love this one... Organizational clarity. Top company priorities aren’t always clear. That makes it very difficult to place SEO within the hierarchy of goals. Which makes marketing meetings look like an Orwellian barnyard.