A successful piece of linkbait is what every SEO dreams of. The popularity, brand exposure and SEO benefits can have long lasting effects on a site. However, there is a 99% failure rate.
So, what Is Linkbait?
First, I should explain exactly what linkbait is. Call it what you will — linkbait, real company shit, great content — but what it comes down to is something cool. It is a piece of content that is shareworthy, useful and/or entertaining that will amount to new links and exposure for your site.