Content Strategy |Brand Development |Organic SEO

Interesting topic, considering this is an ongoing topic with what is & what is not Content curation. I'll admit I actually agree with Robin Good & his assessment. At the end of the day if all you are doing is paraphrasing or just linking without insight, then why not link to the article and be done with it. 

Robin Good: Good article by Rex Hammock on RexBlog.com highlighting the confusion arising from using the term curation when it is not really appropriate. 

He writes: "Somewhere along the way, the inherently-confusing metaphor of curation being applied to content on the web went from something like, finding relevant content and pointing readers to it to something like, find content on other sites and simply re-write what they say and place it on our site and that’s okay, as long as somewhere you credit the source.”

He has several more interesting points. here a few key excerpts from it: "While I believe “curation media” can be a helpful service to readers, the act of writing a story that rehashes another story — without adding some insight or background — is a disservice to all involved.

"...I’m not suggesting that the act of sharing articles you run across is anything but good. I’m not even suggesting that websites like Huffington Post or Business Insider are nothing more than re-writing services. (I’m not “suggesting” it, as it’s well known.)

This is the bottom line: To be of any value (or to prevent you from appearing foolish), your curation needs to be more than merely re-writing something that has already been re-written one or two times.

If you feel the need to do that, just link."

Full article: http://www.rexblog.com/2012/06/14/47898 ;