Content Strategy |Brand Development |Organic SEO
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Does Your Board of Directors Get SEO?

Does Your Board of Directors Get SEO? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organi...

 

According to BoardSource, the Board of Directors has ten basic responsibilities (in their case speaking primarily for non-profit boards, but we can extend the example to corporate boards as well):


1. Determine the Organization’s Mission and Purpose
2. Select the Executive
3. Support the Executive and Review His or Her Performance
4. Ensure Effective Organizational Planning
5. Ensure Adequate Resources
6. Manage Resources Effectively
7. Determine and Monitor the Organization’s Products, Services and Programs
8. Enhance the Organization’s Public Image
9. Serve as a Court of Appeal
10. Assess Its Own Performance

 

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Top 9 SEO Reasons Against Building Microsites

Top 9 SEO Reasons Against Building Microsites | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful.

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Website Metrics: Your Business Site is in Good Condition – What Now?

Website Metrics: Your Business Site is in Good Condition – What Now? | Content Strategy |Brand Development |Organic SEO | Scoop.it

Use the data. Use the metrics. Use the relationships and everything that comes along with them. Knowing where your traffic is coming from and what referrals convert the best will greatly enhance the return on your campaigns, as well as the return on your investments!

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